The Conference is the world's premier cloud computing event, covering technology, business models, industry experiences, legal aspects, research, development and innovations in the world of cloud computing.
Recent Contributions
Keywords: virtualization, availability, scalability, migration, security
Authors: Michael Wilde Mr., Splunk and Josh Fraser Mr., RightScale.
Abstract:
Ever wonder how to analyze IT data in the cloud when the servers come and go? Cloud deployments are dynamic by design. Servers are launched and terminated, IP addresses dynamically re-assigned, and entire deployments are migrated into the cloud, decommissioned and then re-started at a later date. Traditional, static approaches to managing IT data simply aren't built for the Cloud. IT Search makes it possible to aggregate, search and navigate IT data in real time from servers that are on multiple clouds, in multiple locations, and even those that have are no longer in service.
As cloud computing vendors scale out their infrastructures with the cloud, they are turning to IT Search to manage, secure and audit the environment, pushing cloud providers to focus on the operational efficiency of their own infrastructures and ensuring an overall reliable computing environment. In addition to promoting cloud computing reliability, these Splunk customers have been able to migrate to the cloud quickly, taking full advantage of the flexibility of IT Search.
While cloud computing offers great efficiencies and improved economies of scale, it opens up a new set of infrastructure management challenges including availability, security, policy and support. In this webinar, we'll demonstrate the RightScale Cloud Management Platform utilizing Splunk. We'll show you how you can find the 'needle in the haystack' in your logfiles - even on servers launched and now decommissioned. We'll dive into an example of searching for security breaches in a collection of servers across multiple clouds.
Keywords:Pharma, Marketing, Cloud Computing, Benefits
Authors:Varadharajan Krishnamoorthy, Danvantri Farma.
Abstract:
Our personal experience with cloud computing has changed the way we operate in our company and our profile in the eyes of the customer. Pharma Marketing work has a varied business life cycle ranging from a few weeks to a few years. Most of our work involves revisions and sharing all the time. The movement of the project depends on so many variables involving so many people and departments and hence the need for having everything available to us wherever we are and having 24X7 access for most of us. Travel at short notice for important meetings is part of the job where Cloud is a blessing to work with. We have minimized our opportunity costs and have done well on new opportunities that presents from time to time thanks to Cloud Computing. Our company has really become ubiquitous with Cloud Computing. Demonstratively, Cloud Computing is a winner and we would like to share our experience with examples.
Keywords: cloud, adoption, survey, users
Authors: William Fellows, 451 Group.
Abstract:
What is the state of play? Adoption of public and internal clouds. I will present findings from surveys of end user deployment and spending intent for pubic and internal clouds (vendors, apps) March 2008 to present. The presentation will
examine 'Green Tape' and 'Red Tape' - the drivers and inhibitors of adoption - as well as end user experiences, what's working and not and how effective are vendors in meeting needs. It will offer recommendations for users and vendors.
Keywords: enterprise, methodology, experience, private clouds, cloud-ready
Authors:Sam Charrington, Appistry, Inc.
Abstract:
Join Sam Charrington, a recognized cloud computing expert, as he discusses customer experiences and implementations that have led to the development of a diagnostic/ ramp-up tool called "Are You Ready for the Cloud?" This methodology helps enterprises identify their cloud readiness and provides a framework to help enterprise have a successful cloud implementation. In this session participants will learn:
1.) About the different cloud computing options: Infrastructure-as-a-service, Platform-as-a-service, Public, Private clouds
2.) Key business drivers for cloud adoption to help companies evaluate the best solution.
3.) 5 steps to ensure the best approach to becoming cloud computing ready.
Keywords:Cloud Testing, Reliability
Authors:Tom Lounibos, SOASTA, Inc.
Abstract:
We all saw the recent headline:
“Obama Inauguration Brings BBC and CNN to a standstill”
In these hard economic times companies are increasingly relying on the Web as their main sales channel. Its use has moved from a convenient option to something endemic. Expectations for reliability (availability & speed) have become much higher. We want the latest updates and headlines, the best sources, and the most answers in the shortest time possible, and with the least amount effort and constraint. Amazon recently estimated that 100ms of latency cost them 1% of their book sales. As such, Web performance has become the new customer service.
Understanding what the user experience will be before you "go live" is more and more critical. Performance or stress testing is no longer an option, it’s an imperative. In this session we will discuss the value of Cloud Testing and real world case studies of customers using it to ensure Web reliability and performance.
Keywords:cloud computing, file reputation technology, IT management options
Authors:Raimund Genes, CTO of Trend Micro, Inc.
Abstract:
Over the past few years, there has been a massive increase in the volume of unique emerging threats and this is projected to grow at a near-exponential rate over the coming years. It is expected that security protection will need to be aware of over 25,000 new threats per hour by 2015. This represents a new type of threat to customers that can impact server and workstation performance, network bandwidth usage. A new approach to handling this volume of threats is needed that reduces the need for delivery and storage of protection information on local computers. This involves leveraging cloud-client multi-vector reputation technology that will offload the storage of traditional signatures to the cloud. Scalability, High Availability and Privacy are important design criteria of any such solution if larger Enterprises type customers are to deploy.
In this presentation, Trend Micro CTO, Raimund Genes will examine current IT management options for integrating cloud-client file reputation technology into current endpoint security architectures. He will discuss how this transition will lead to the evolution of a smart protection network approach to data security that will provide rapid, real-time security status “look-up” capabilities in the cloud and further reduce the cost and overhead associated with corporate-wide signature deployments. In this way, in-the-cloud Web, email, and file reputation databases receive constant updates enabling companies to quickly respond to and remediate new Web and email threats.
Keywords:Cloud Operating System, Service Collaboration Network, Intelligent Network, FCAPS, Managed Services
Authors: Rao Mikkilineni, Kawa Objects Inc.
Abstract:
With the advent of server, network and storage virtualization, applications can be dynamically provisioned to provide right CPU, memory, bandwidth, storage capacity and throughput and allocate appropriate resources based on workloads and business priorities. Such an end-to-end (application to spindle) virtualized data center provides a framework for next generation services creation, delivery and assurance platforms that are integrated to allow collaboration of hundreds of thousands of programmers to create millions of network based services used by billions of customers. The next generation cloud computing based Service Collaboration Network (SCN) will be analogous to the Intelligent Network (IN) in telecommunications that provides voice and data services. Service Assurance to both service developers and service end users is provided through end-to-end Fault, Configuration, Accounting, Performance and Security (FCAPS) management to allocate managed computing, network and storage virtualized resources on-demand to meet changing business and workload changes .
For The SCN to be massively scalable and globally interoperable, this paper proposes a next generation Virtualized Resource Mediation Layer based on the 800 Service Call Model to provision CPU/memory, bandwidth and storage resources similar to the IN Services platform. In addition, the mediation layer must provide end to end FCAPS services to align the application requirements to available resources similar to the Telecommunications Management Network (TMN)
For the virtual resource mediation layer to be successful it has to be defined with a standards based RFI process and a standards body such as IETF or ITU should take leadership to drive global standards. The evolution of the telecommunications network and the Internet has demonstrated the success of this approach. By providing the mediation between virtualized computing, networking and storage resources, the VRML will become a Cloud Operating System (CLOS) and its domination by a single vendor can create monopoly that may not be in the best interest of the both consumers and suppliers. By learning from our past experiences with IN in telecommunications and IETF, we can accelerate the development of the CLOS and avoid single vendor monopolies.
Keywords: networking, cloud computing, sun, network.com, private
Authors: Jason Carolan, Sun Microsystems Inc.
Abstract:
Sun's announced cloud computing platform architecture and how Sun is helping build private clouds for customers/partners. Cloud computing architectures, APIs, elements, management and observability, networking, and storage. Discussion around private, public, enterprise clouds.
Keywords:Cloud, Storage, workloads
Authors: Mike Maxey, ParaScale.
Abstract:
Many technology professionals are confused by cloud storage and how it compares to existing storage technologies. This is compounded by a lack of real world examples or workloads to use as reference. The result is that many don’t know where to begin or even if cloud storage has value in their environment. In this session ParaScale will demystify cloud storage by breaking down six common workloads and show where they do and don’t apply. Attendees will learn where to apply this technology in their own environments and how to judge the strengths and weaknesses of different solutions.
Keywords: Monetization, Business models, Open source technologies
Authors: Nimish Radia, Ph.D., Sun Microsystems.
Abstract:
Is Cloud Computing the next technology industry hype or there is a money to be made? With EC2 and S3 Amazon has shown one way to monetize cloud computing. Is this is the only model? Is cost saving the only driving force for cloud computing? Fortunately the answer is no. We expect that there will be various realization of cloud computing as the commercial, education, and government businesses will pose different requirements for the cloud computing. These requirements will range from simple pay as you use and self provisioning of the infrastructure driving the EC2/S3 type cloud to HPC cloud to public and private clouds for enterprises to highly secure clouds for personal and private information and associated computation for healthcare and government industries. Then there are the clouds defined based on the level of abstractions, i.e., infrastructure, platform, and service/applications. These different types of clouds will have different business models driving overlapping technical requirements. This session will categorize the cloud computing space, describer associated business models, and identify ensuing technology requirements for these clouds. It will also identify key open source standards and technologies that will help build and operate such clouds as well as the areas that will need innovations and standardization.
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DVD at http://www.amazon.com/gp/product/B002H07SEC
CD Audio Tracks in MP3 format at http://www.amazon.com/gp/product/B002GFA8YA






















