Welcome!

UP 2010

The 1st Annual Virtual Conference on Cloud Computing was hosted online April 20-24, 2009.

We are hosting next event at http://up-con.com.

For general information about UP 2010, please contact:

General Information:
Martha Christie
Tel +44 (0) 1586 830300
E-mail: martha.christie@cloudslam.org

Sponsorships:
Kevin Grant
Tel +44 20 7617 7842
E-mail: kevin.grant@cloudslam.org

Anthony Martin
Tel +44 20 7193 0495
E-mail: anthony.martin@cloudslam.org

This conference is the global cloud computing event, covering latest trends and innovations in the world of cloud computing. Conference panels, workshops, and tutorials are selected to cover a range of the hottest topics in cloud computing.

Descriptions of our conference tracks are presented below.

  • Technology.
  • Implementation Experiences from various industries.
  • Legal Aspects: Privacy and Compliance.
  • Business Models.
  • Research.

Get full versions of conference recordings on:

DVD at http://www.amazon.com/gp/product/B002H07SEC

CD Audio Tracks in MP3 format at http://www.amazon.com/gp/product/B002GFA8YA

Keynotes

Cloud Computing ConferenceWerner Vogels, CTO, AMAZON.COM.

Dr. Vogels is Vice President & Chief Technology Officer at Amazon.com where he is responsible for driving the company's technology vision, which is to continuously enhance the innovation on behalf of Amazon's customers at a global scale.

Prior to joining Amazon, he worked as a researcher at Cornell University where he was a principal investigator in several research projects that target the scalability and robustness of mission-critical enterprise computing systems. He has held positions of VP of Technology and CTO in companies that handled the transition of academic technology into industry.

Vogels holds a Ph.D. from the Vrije Universiteit in Amsterdam and has authored many articles for journals and conferences, most of them on distributed systems technologies for enterprise computing. He was named the 2008 CTO of the Year by Information Week for his contributions to making Cloud Computing a reality.

Keynote Abstract: Ahead in the Cloud - The Power of Infrastructure as a Service

Building the right infrastructure that can scale up or down at a moment's notice can be a complicated and expensive task, but it's essential in today's business landscape. This applies to an enterprise trying to cut-costs, a young business unexpectedly saturated with customer demand, or a start-up looking to launch. There are many challenges when building a reliable, flexible architecture that can manage unpredictable behaviors of today's internet business. This presentation will review some of the lessons learned from building one of the world's largest distributed systems; Amazon.com. The focus will be on state management which is one of the dominating factors in the scalability, reliability, performance and cost-effectiveness of the overall system.

Cloud Computing Conference 2009Songnian Zhou, CEO of Platform.
Songnian received a Ph.D. in Computer Science from the University of California, Berkeley in 1987, and subsequently took a faculty position at the University of Toronto as a Professor of Computer Science and Electrical Engineering.

Songnian's Ph.D. thesis established the field of distributed resource management, which provides the foundation for grid computing, hailed by industry experts as the next evolution of IT.

This research was the catalyst for the creation of Platform Computing, which he co-founded with two partners in 1992. Under Songnian's leadership, Platform has grown from a company of three employees to 500-strong, with 15 offices around the globe.

Songnian has been recognized for his excellence in leadership and innovation with the Ernst & Young Technology Entrepreneur of the Year Award in 2002. In 2001, he was elected a Fellow of the Canadian Academy of Engineering, and received the Innovation Award for Leadership in Product Development from the Information Technology Research Centre (ITRC) of Ontario for Platform LSF in 1995.

Keynote Abstract: Clouds Moving Into the Enterprise

The relevance of cloud computing to enterprise IT is not well understood. Like the Internet, cloud computing did not come out of blue. Dr. Zhou’s keynote will discuss the historical evolution of cloud computing including the adoption of grid computing to share IT resources in large enterprises. This presentation will focus on internal/private clouds suitable for most business applications utilized in an enterprise environment. Dr. Zhou will also describe the evolutionary steps required to adopt cloud computing and the potential hurdles to be overcome. Using production cases, he will discuss how cloud computing is not only saving costs but also driving competitive advantage.

Cloud Computing Conference 2009Russ Daniels,VP and Chief Technology Officer, Cloud Services Strategy, HP.
Russ Daniels is vice president and chief technology officer of Cloud Services Strategy at HP. In this role, he sets the overarching business and technology strategies for HP’s approach to the cloud.
Daniels has more than 25 years of experience in the technology industry, specializing in software architecture, enterprise management, and software development methodologies. He has filled a wide range of staff and line management roles and run his own Internet Services business. In 2006, InfoWorld declared Daniels one of the industry’s top 25 chief technology officers.
From 2002 to 2007 Daniels was the chief technology officer of HP Software. During his tenure, the business tripled in revenue and emerged as a significant player in the software industry. He joined HP in 1999. Prior, Daniels spent 15 years at Apple, where he held a variety of technical and management positions, culminating in his role as a senior software architect.
Daniels holds a bachelor’s degree from Ohio University.

Keynote Abstract: Understanding the Cloud

The cloud will be the next big thing in IT. Yet much of the hype about the cloud, focused on potential cost savings, has obscured the true benefits it can offer. In this talk, Russ Daniels will describe how the characteristics of the cloud will shift the focus of design from internal business processes to ecosystems of experience. Daniels will go on to describe how the cloud will fundamentally change the way people and businesses connect to information and the profound impact this will have on every aspect of our lives.

Cloud Computing Conference 2009
Hal Stern, SVP Global Systems Engineering, Sun.
Hal Stern is a Distinguished Engineer and the Senior Vice President of Systems Engineering at Sun Microsystems.
His responsibilities include technical leadership, training, and management of Sun's customer engineering teams in Global Sales and Services. Hal's current projects include security architecture, cloud computing design patterns,
and large-scale analytics and data management.
Hal was involved in both the Sun ONE and Liberty Alliance Project architectures from their formative stages, and has been working with teams open sourcing Sun software projects. Hal's current technical interests include content
delivery networks, privacy and security of large-scale systems, digital rights management, network identity, structured data management, reliability and software quality measurement, large-scale data centers efficiency, and
virtualization technologies from the chip to the filesystem levels. Read Hal's full profile.
Keynote Abstract:
Popular models of server reliability are based on hardware and network visibliity that become opaque in a cloud environment. On the other hand, many of the large-scale data management tools driving interest in clouds handle replication and fault recovery transparently. What does cloud computing mean for cluster and failover architecture, what are the impacts on application developers, and how
will the multiple layers of abstraction in clouds change our thinking about transactions?

Cloud Computing Conference 2009Maximilian Ahrens, CTO of Zimory.
Ahrens is an expert and frequent speaker on international conferences for service oriented architecture and virtualization. Before co-founding Zimory, he served as a project manager and research scientist at the innovation development entity of Deutsche Telekom Laboratories. Responsible for infrastructure and enterprise IT projects spanning multiple divisions of the Deutsche Telekom group -- Ahrens is an expert on enterprise IT and business processes. Before Deutsche Telekom, he led several business process reengineering projects for major German companies. Ahrens received his degree in computer science and business administration from Technische Universität Berlin.

Keynote Abstract: Keeping an Open Cloud
If the Open Source revolution taught us anything -- it was that by using open standards, open development processes and a community, resources could be built quickly, securely and better. Ahrens will discuss the benefits of an open cloud -- including the benefits of security, lock-in and getting the most from the cloud.

Cloud Computing ConferenceJayshree Ullal, President and Chief Executive Officer, Arista Networks.

Jayshree Ullal is a networking executive veteran with 25 years of experience and was named one of the "50 Most Powerful People" in 2005 Network World. As President and CEO of Arista Networks, she is responsible for building the company's business in cloud networking . Formerly, Jayshree was Senior Vice President at Cisco and responsible for $10B in annual revenue from Data Center, Switching and Services, including Cisco's flagship Nexus 7000 and Catalyst 4500 and 6500 product lines. During her tenure at Cisco. Jayshree forged key alliances with EMC, VMWare and Microsoft in virtualization and application acceleration. Prior to joining Cisco, Ullal was the Vice President of Marketing at Crescendo Communications, which was Cisco's first acquisition in 1993.

Ullal holds a B.S. in electrical engineering from San Francisco State University and a M.S. degree in engineering management from Santa Clara University.

Keynote Abstract: A Novel Approach to Cloud Networking

The advent of Cloud Computing changes the approach to datacenters networks in terms of throughput and resilience. The ability to scale, control, visualize and customize the cloud network is an important evolution to "data center in the box" approach. Cloud computing is a compelling way for many businesses, small (private) and large (public) to take advantage of web based applications. One can deploy applications more rapidly across shared server and storage resource pools than is possible with conventional enterprise solutions. Deploying modern web applications across a cloud infrastructure enables a new level of agility that is very difficult to accomplish with traditional silo computing model. New Computing models for virtualization and cloud require a very scalable, resilient and open network infrastructure , different from legacy networking.

Cloud Computing ConferenceStephen Herrod, Senior Vice President of R&D and Chief Technology Officer, VMware .

Stephen Herrod is responsible for VMware’s new technologies such as mobile phone virtualization and technology collaborations with customers, partners and standards groups. Stephen joined VMware in 2001 and has led the VMware ESX group through numerous successful releases.

Prior to joining VMware, he was Senior Director of Software at Transmeta Corporation co-leading development of their "Code Morphing" technology. Stephen holds a Ph.D. and a Master’s degree in Computer Science from Stanford University , where he worked with VMware's founders on the SimOS machine simulation project.

Keynote Abstract:
The Private Cloud: Enterprise-ready on and off premise.

Join VMware CTO, Dr. Stephen Herrod as he explains how enterprises can leverage virtualization to continue their optimization into the cloud. He will describe the benefits and features of a Private Cloud, explore the key ingredients to building the internal private cloud, what to look for when you explore external private clouds, and unveil new VMware offerings that make the private enterprise cloud possible.

Cloud Computing ConferenceSimon Crosby, CTO, Virtualization and Management, Citrix Systems, Inc.
Simon Crosby was founder and CTO of XenSource prior to the acquisition of XenSource by Citrix Systems. Prior to XenSource, Simon was a principal engineer at Intel where he led strategic research in distributed autonomic computing, platform security and trust. Previously, he was the founder of CPlane Inc., a network optimization software vendor, where he held a variety of executive roles. Before joining the private sector, Simon was a tenured faculty member at the University of Cambridge, UK, where he led research on network performance and control, and multimedia operating systems. He is author of over 35 research papers and patents on a number of datacenter and networking topics including security, network and server virtualization, resource optimization and performance. In 2007, Simon was awarded a coveted spot as one of InfoWorld’s Top 25 CTOs.

Keynote Abstract:
"Hypervisors are now free, and arguably this will accelerate adoption of virtualization. The Xen project, with its powerful, free, open source hypervisor, has helped to build the core infrastructure for a new class of service providers – the IT Infrastructure as a Service (IaaS) providers such as Amazon EC2, who can offer compute, network and storage resources, together with other IT infrastructure building blocks at a price point and scale that todays enterprise simply cannot beat. Built from the ground up as lights-out, fully automated and instrumented systems, such clouds offer a powerful new alternative to traditional enterprise owned-IT infrastructures. But are these massive clouds ready for enterprise workloads yet? Can they be trusted, and is it possible to expect privacy, security and isolation? This talk will take a deep dive into today’s IaaS architectures and cast the spotlight on their claims of enterprise readiness. I will argue that the large 3rd party Cloud Providers cannot meet the needs of enterprises today, but posit an alternative set of architectures that are hybrid service-provider and owned clouds, and enterprise-owned clouds. These attempt to deliver the dynamism, orchestration and economics of IaaS, for IT-owned infrastructures.

Latest Conference Contributions

the list below is updated daily

Cloud Storage Moves into the Spotlight

Keywords: SaaS, Cloud Computing, Cloud Storage
Authors: Geoff Tudor, Co-founder of Nirvanix & Senior Vice President of Strategy & Business Development
Abstract:
The demand for storage has increased exponentially, placing significant stress on current “in house” storage architectures and costly overcapacity build-outs. Factoring in our current economic state and the pressures of power, space, large capital expenditures, global performance, and availability issues, companies are faced with an exploding challenges and costs to go with the exploding storage demand.

Bottom line, companies must take a new approach to storage. Moving away from the old and out-dated storage model of “do everything yourself” to a new storage cloud model that enhances the performance and scalability characteristics for enterprise users.
act.

This speaker track will educate the audience on the benefits of using cloud storage ranging from cost to performance.

Jurisdiction

Keywords: Legal, jurisdiction, theft, trade secret
Authors: Robert Friedman and Jennifer Topper, Kelley Drye & Warren LLP
Abstract:
There are legal requirements that are unique to internet businesses and developers situated anywhere in the world. This discussion will highlight the little known facts that can entrap an otherwise successful internet business, especially with respect to theft or misappropriation of complex computer code. Even offshore internet businesses, social networking, and sharing platforms can be held accountable under a variety of US federal and state laws concerning gambling. For example, New York's "long-arm statute" can be used against an internet business that may have even very limited contacts in that jurisdiction. Courts interpret communications and transactions to be sufficient using very little cause; and so a defendant company cannot even move for dismissal on a lack of personal jurisdiction in any number of courts throughout the US. Claims may be made to:

  • Software developers
  • Internet gaming (both gambling and games) website businesses not based in the US
  • Third-party Internet marketers for traditional products and services
  • Traditional products and services companies that operate "bricks-and-mortar" business but that have websites (e.g., moving companies)
  • Professional services (legal, accounting, consulting) that conduct electronic communications with clients

Cloud Computing for the Corporate DataCenter

Keywords:Cloud computing, private clouds, internal clouds, enterprise clouds, virtualization
Authors: Ivan Casanova, DataSynapse
Abstract:
Cloud computing shifts the way data centers provide software applications to users. Cloud-based software services are evolving, making the mission-critical applications that drive business available anywhere at the lowest possible cost.

Trying to get corporate datacenter infrastructure working effectively within a Cloud Computing model can be a difficult task. All the new tools and people required to administer this innovation can cause serious cost-inefficiency and unnecessary complexity, cancelling out the benefits of shifting services to least cost infrastructure in a network cloud.

This presentation will examine the impact and adoption of Cloud Computing for the Corporate Data Center, specifically how cloud computing and the lessons learned from Web companies like Google, Amazon and Yahoo will impact Global 2000 organizations.

Also the presentation will focus on:

- Effective management of service delivery across your network cloud
- Cost reductions through services sourced from least cost providers
- Guaranteed service performance and scalability

Integrating Applications in the Cloud

Keywords:Integration, Cloud computing
Authors: Francis Carden, Founder of OpenSpan
Abstract:
As more enterprises begin to deploy applications from the cloud, new IT challenges are beginning to appear. One of the biggest challenges is the integration of external cloud applications with on-premise data and processes.

Enterprises don't have direct ownership of the source code for cloud applications, making it extremely difficult to finish critical integration projects, impacting everything from IT costs to SOA strategies.

In this presentation, OpenSpan Founder Francis Carden will discuss the challenges of integrating applications in the cloud and the things companies can do today to ensure that cloud computing doesn’t slow down their enterprise or business.

Accelerating the Move to Cloud-based Client Computing with Personalization

Keywords: Cloud, Desktop, client computing
Authors: Martin Ingram, AppSense
Abstract:
For a long time we have known that corporate use of PCs is inefficient and overly expensive. But, until recently, there has been little that organizations could do to change the situation while still delivering an acceptable service. Virtualization has changed this in a number of important ways. However, as with many things, the devil and the opportunity are in the details. This session will examine how virtualization impacts the cloud, how cloud-hosted clients can work today and how changes underway will improve the situation in the future.
For instance, in the short term, cloud-delivered desktops fit a ‘first-stage’ model where each user has an image allocated to him once and takes that image forward, much like a traditional PC. However, this model cannot deliver enough benefit for more general, wide-scale deployment. The key to being able to deliver desktops from the cloud is to make use of the economies of scale that can be achieved by standardizing the deliverables across as many users as possible. Martin Ingram will discuss how scaling is only possible by taking a component-based view of client computing and assembling those components dynamically for the user. He will explore how, in the move to standardize, we must remember that we are delivering a product—a user’s desktop—that is personal to that user. Delivering personality into the standardized desktop is essential to getting user acceptance of cloud-delivered desktops. It is only with “standard plus personality” that we will see real success and adoption of cloud-hosted desktops.

Virtualization, Cloud, State less computing and beyond

Keywords:Vitualization, cloud computing, cloud security, cloud networking
Authors:Shreyas Shah, Flexi data systems
Abstract:
This presentation shows the various industry buzz words around virtualization, cloud computing, cloud networking, cloud storage, cloud security and state less computing. The presentation goes deeper into cloud provider's data center architecture and weave these terminologies for utopian architecture.

All the buzz words point to "The most agile infrastructure to support the most flexible, reliable and secured services to the customer".

State less computing abstracts out application from infrastructure so dynamically application can be spwaned. Cost, maintenance and power are the main benefits of this architecture.

Cloud-hosted Desktops: The Smart, Low-Risk Way to Enter the Cloud

Keywords:virtual desktops, desktop virtualization, VDI, DaaS, cloud-hosted desktops
Authors: Jeff Fisher, Senior Director at Desktone
Abstract:
When people talk about cloud computing in the enterprise, they are primarily referring to IT virtualizing server workloads and moving them to the cloud, since in most cases, those applications can be accessed over a network from a service provider’s data center as easily as they can from an enterprise’s own data center. But there are huge obstacles with this approach, probably the most challenging of which is data security. Most server-side applications are inextricably bound to their data tier, which means when you shift these workloads you have to relocate the data, as well. Most IT managers do not feel comfortable storing corporate information in someone else’s data center. This concern is precisely what makes virtual desktops a much better, albeit somewhat counter-intuitive, way for enterprises to get started with cloud computing.

Consuming desktops as a service (DaaS) via the cloud is a low-risk/high-reward proposition that enables enterprises to keep their data secure within their own infrastructure while reaping the cloud’s cost and flexibility benefits. And, it gives enterprises a way to get their feet wet with a cloud approach so they can make smart decisions about whether, when and how to move server-side applications to the cloud. In this session, Jeff Fisher, senior director of strategic development at Desktone, will explore why cloud-hosted desktops are the logical starting point, how to adopt this model, and how the experience can ease the way to a more complete cloud approach.

Universal Clients - enabling cloud computing for the Desktop - virtual evolution

Keywords:Desktop and Application Virtualization, Stateless Desktop, Cloud Computing
Authors: Jeanne Morain, VP Business Development of InstallFree
Abstract:
Universal Clients or "Stateless Desktops" have been highlighted in the media and at major industry conferences. In order to realize the vision of Cloud Computing for personal devices (Laptop, PDA, etc) vendors need to expand beyond the current 1.0 and 2.0 architectures and provide a hybrid bridge that will enable today's enterprise bridge the GAPs between physical and virtual, server and local device processing, and end user requirements and IT's. This presentation will focus on the 3.0 architecture needed to enable IT and ISVs that are supporting the enterprise to evolve and embrace cloud computing while mitigating risks (regulatory, security, and business) in today's weakened global economy. Join Jeanne Morain, VP Business Development of InstallFree (formerly from BMC, Thinstall, and VMware) as she provides insight and guidance into the obstacles impacting the adoption of virtual computing for desktops and applications, their impact on overall Cloud computing initiatives and how to jumpstart them in a pragmatic approach.

Advanced monitoring of cloud deployments

Keywords:Cloud Computing, Monitoring, CITTIO
Authors: Jamie Lerner, CITTIO
Abstract:
This 'how to' session will primarily discuss and demonstrate how to set up monitoring for a cloud deployment and interpret the results. Amazon EC2 will be used as a target cloud infrastructure. The presentation will address practical issues related to instrumentation, agent deployment, discovery, monitoring, and benchmarking of AMIs in order to obtain the best performance.

This session will also cover methods, protocols and existing standards for monitoring cloud deployments remotely and from within the cloud. It will also cover data collection, analysis, and integration of these methods with traditional open source and commercial monitoring platforms.

Extending enterprise monitoring seamlessly to the cloud

Keywords:Cloud Computing, Monitoring, CITTIO
Authors: Jamie Lerner, CITTIO
Abstract:
Cloud Computing has established itself as one of the most promising new technological evolutions that is about to change how IT is built, delivered and managed. However for all of the promises of cloud computing – rapid deployment, higher flexibility, massive scalability and lower capital expenditure costs - much of the progress is dependent on the evolution of next-generation management technology to harness its true potential and minimize risk. This presentation will discuss the technical challenges of monitoring cloud application infrastructure both from an enterprise perspective as well as a cloud operator then will explore the options available to provide a single pane of glass monitoring solution that addresses both private and public clouds.

This session will cover methods, protocols and existing standards for monitoring cloud deployments remotely and from within the cloud. It will also cover integration of these methods with traditional open source and commercial monitoring platforms. This session will also cover benchmarking of cloud resources to determine real processing power being provided by a cloud operator as well as data collection and analysis.

Best Practices for Building a Virtual Appliance Across Multiple Platforms

Keywords: Cloud Computing, Virtualization
Authors: Michael K. Johnson, rPath
Abstract:
According to new research by Yankee Group, enterprises are poised to reap "tremendous benefits" from virtual appliances. Additionally, as virtualization progresses and gains acceptance, virtual appliances may become the predominant and only platform for ISVs. Michael K. Johnson will discuss best practices on how to build virtual appliances including:
- Building an integrated collaboration suite appliance
- Creating a virtual appliance image with a simple click of a button
- Reducing build size by creating a tailored operating system that reduces the amount of space to install, install time and the security exposure created when providing ongoing updates to the software

Cloud Computing Adoption Model

Keywords: Cloud Computing, Virtualization
Authors: Jake Sorofman, VP of Marketing at rPath
Abstract:
Cloud computing is dramatically changing application delivery. The cloud computing adoption model is a logical set of steps designed to ease the transition from today’s traditional application delivery model to tomorrow’s use of cloud computing. Jake Sorofman, VP of marketing at rPath, will lead an interactive discussion on the role of cloud computing and its potential for organizations large and small. He will present a pragmatic framework for achieving measurable benefits based on incremental and graduated investments. For each level, Jake will outline the strategic goals, investment requirements, expected returns, risk factors, and readiness criteria for advancement.

The Self Service & Zero Latency Enterprise

Keywords: Cloud Computing, Virtualization
Authors: Erik Troan, CTO at rPath
Abstract:
Today’s enterprises are beleaguered by protracted application deployment cycles, lengthy server provisioning and reliance on overburdened IT staff. Internal customers want the simplicity and zero-latency consumption of SaaS, while IT wants the control of traditional software paradigms. Erik Troan, chief technology officer at rPath, will discuss how implementing an internal cloud computing environment can enable a self-service data center where virtual servers and virtualized applications are provisioned, deployed and decommissioned on-demand. This innovative solution combines the power of virtualization with the ubiquity of cloud computing to yield an enterprise-wide solution that truly enables the zero-latency enterprise.

On the Path to Cloud Nirvana

Keywords: Cloud Computing, Virtualization
Authors: Brett Adam, VP of Engineering at rPath
Abstract:
Today, offerings such as Amazon Web Services' Elastic Compute Cloud (EC2) are providing a new model for on demand compute resources based on virtual machines. Virtual appliances are a natural deployment vehicle for this type of infrastructure, allowing a clean separation between the memory, compute, and storage resources managed by the appliance provider and the complete software stack managed by the end user. Virtual appliances also allow a simple transaction from internal virtualization clusters to outsourced providers, enabling capacity spikes to be handled. This session showcases the tremendous flexibility, scalability, and financial savings that result from leveraging virtual appliances and cloud computing. Brett Adam, VP of Engineering at rPath will present a real life case study on KnowledgeTree, a document management provider, to examine the implementation of this strategy.

Enterprise Cloud Computing

Keywords: cloud+computing, enterprise+architecture, virtual+appliances, GRC, enterprise+cloud+computing
Authors: Mark Masterson, CSC (Germany)
Abstract:
Enterprise cloud computing is a type of cloud computing that is suited to the specific requirements of existing companies, and allows them to leverage resources in the Cloud to provide economical ways of adding capacity to their existing environments. First, their existing data centre (or some portion of it) is virtualised. Once this is accomplished, capacity from external cloud providers can be added (and dropped) dynamically, using technologies like CohesiveFT's VPN-Cubed, allowing enterprises to use the cloud to elastically (and transparently) scale out to the cloud. And because all network traffic is securely encrypted, enterprises can effectively make use of public, cloud infrastructure as if it was part of their internal datacentre -- entirely behind the (virtual) firewall. Moreover, the same technology can be leveraged to allow the use of multiple, disparate cloud providers, effectively solving the 'eggs in one basket' problem. Different cloud providers can be leveraged to allow for failover redundancy, load balancing, even the leveraging of different providers on a dynamic basis, using metrics such as SLA compliance, or changes in cost. And an enterprise might want to do this not because it will reduce costs, or allow a switch from capital to operating expenditures (although both of those things might be true or not, depending on the context), but because it will increase their overall agility.

This talk will build on the blog post found here: http://www.jroller.com/MasterMark/entry/the_enterprise_cloud

Buy on DVD

Buy all recordings on:

DVD at http://www.amazon.com/gp/product/B002H07SEC

CD Audio Tracks in MP3 format at http://www.amazon.com/gp/product/B002GFA8YA
Cloud Computing Conference

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