Welcome!

UP 2010

The 1st Annual Virtual Conference on Cloud Computing was hosted online April 20-24, 2009.

We are hosting next event at http://up-con.com.

For general information about UP 2010, please contact:

General Information:
Martha Christie
Tel +44 (0) 1586 830300
E-mail: martha.christie@cloudslam.org

Sponsorships:
Kevin Grant
Tel +44 20 7617 7842
E-mail: kevin.grant@cloudslam.org

Anthony Martin
Tel +44 20 7193 0495
E-mail: anthony.martin@cloudslam.org

This conference is the global cloud computing event, covering latest trends and innovations in the world of cloud computing. Conference panels, workshops, and tutorials are selected to cover a range of the hottest topics in cloud computing.

Descriptions of our conference tracks are presented below.

  • Technology.
  • Implementation Experiences from various industries.
  • Legal Aspects: Privacy and Compliance.
  • Business Models.
  • Research.

Get full versions of conference recordings on:

DVD at http://www.amazon.com/gp/product/B002H07SEC

CD Audio Tracks in MP3 format at http://www.amazon.com/gp/product/B002GFA8YA

Keynotes

Cloud Computing ConferenceWerner Vogels, CTO, AMAZON.COM.

Dr. Vogels is Vice President & Chief Technology Officer at Amazon.com where he is responsible for driving the company's technology vision, which is to continuously enhance the innovation on behalf of Amazon's customers at a global scale.

Prior to joining Amazon, he worked as a researcher at Cornell University where he was a principal investigator in several research projects that target the scalability and robustness of mission-critical enterprise computing systems. He has held positions of VP of Technology and CTO in companies that handled the transition of academic technology into industry.

Vogels holds a Ph.D. from the Vrije Universiteit in Amsterdam and has authored many articles for journals and conferences, most of them on distributed systems technologies for enterprise computing. He was named the 2008 CTO of the Year by Information Week for his contributions to making Cloud Computing a reality.

Keynote Abstract: Ahead in the Cloud - The Power of Infrastructure as a Service

Building the right infrastructure that can scale up or down at a moment's notice can be a complicated and expensive task, but it's essential in today's business landscape. This applies to an enterprise trying to cut-costs, a young business unexpectedly saturated with customer demand, or a start-up looking to launch. There are many challenges when building a reliable, flexible architecture that can manage unpredictable behaviors of today's internet business. This presentation will review some of the lessons learned from building one of the world's largest distributed systems; Amazon.com. The focus will be on state management which is one of the dominating factors in the scalability, reliability, performance and cost-effectiveness of the overall system.

Cloud Computing Conference 2009Songnian Zhou, CEO of Platform.
Songnian received a Ph.D. in Computer Science from the University of California, Berkeley in 1987, and subsequently took a faculty position at the University of Toronto as a Professor of Computer Science and Electrical Engineering.

Songnian's Ph.D. thesis established the field of distributed resource management, which provides the foundation for grid computing, hailed by industry experts as the next evolution of IT.

This research was the catalyst for the creation of Platform Computing, which he co-founded with two partners in 1992. Under Songnian's leadership, Platform has grown from a company of three employees to 500-strong, with 15 offices around the globe.

Songnian has been recognized for his excellence in leadership and innovation with the Ernst & Young Technology Entrepreneur of the Year Award in 2002. In 2001, he was elected a Fellow of the Canadian Academy of Engineering, and received the Innovation Award for Leadership in Product Development from the Information Technology Research Centre (ITRC) of Ontario for Platform LSF in 1995.

Keynote Abstract: Clouds Moving Into the Enterprise

The relevance of cloud computing to enterprise IT is not well understood. Like the Internet, cloud computing did not come out of blue. Dr. Zhou’s keynote will discuss the historical evolution of cloud computing including the adoption of grid computing to share IT resources in large enterprises. This presentation will focus on internal/private clouds suitable for most business applications utilized in an enterprise environment. Dr. Zhou will also describe the evolutionary steps required to adopt cloud computing and the potential hurdles to be overcome. Using production cases, he will discuss how cloud computing is not only saving costs but also driving competitive advantage.

Cloud Computing Conference 2009Russ Daniels,VP and Chief Technology Officer, Cloud Services Strategy, HP.
Russ Daniels is vice president and chief technology officer of Cloud Services Strategy at HP. In this role, he sets the overarching business and technology strategies for HP’s approach to the cloud.
Daniels has more than 25 years of experience in the technology industry, specializing in software architecture, enterprise management, and software development methodologies. He has filled a wide range of staff and line management roles and run his own Internet Services business. In 2006, InfoWorld declared Daniels one of the industry’s top 25 chief technology officers.
From 2002 to 2007 Daniels was the chief technology officer of HP Software. During his tenure, the business tripled in revenue and emerged as a significant player in the software industry. He joined HP in 1999. Prior, Daniels spent 15 years at Apple, where he held a variety of technical and management positions, culminating in his role as a senior software architect.
Daniels holds a bachelor’s degree from Ohio University.

Keynote Abstract: Understanding the Cloud

The cloud will be the next big thing in IT. Yet much of the hype about the cloud, focused on potential cost savings, has obscured the true benefits it can offer. In this talk, Russ Daniels will describe how the characteristics of the cloud will shift the focus of design from internal business processes to ecosystems of experience. Daniels will go on to describe how the cloud will fundamentally change the way people and businesses connect to information and the profound impact this will have on every aspect of our lives.

Cloud Computing Conference 2009
Hal Stern, SVP Global Systems Engineering, Sun.
Hal Stern is a Distinguished Engineer and the Senior Vice President of Systems Engineering at Sun Microsystems.
His responsibilities include technical leadership, training, and management of Sun's customer engineering teams in Global Sales and Services. Hal's current projects include security architecture, cloud computing design patterns,
and large-scale analytics and data management.
Hal was involved in both the Sun ONE and Liberty Alliance Project architectures from their formative stages, and has been working with teams open sourcing Sun software projects. Hal's current technical interests include content
delivery networks, privacy and security of large-scale systems, digital rights management, network identity, structured data management, reliability and software quality measurement, large-scale data centers efficiency, and
virtualization technologies from the chip to the filesystem levels. Read Hal's full profile.
Keynote Abstract:
Popular models of server reliability are based on hardware and network visibliity that become opaque in a cloud environment. On the other hand, many of the large-scale data management tools driving interest in clouds handle replication and fault recovery transparently. What does cloud computing mean for cluster and failover architecture, what are the impacts on application developers, and how
will the multiple layers of abstraction in clouds change our thinking about transactions?

Cloud Computing Conference 2009Maximilian Ahrens, CTO of Zimory.
Ahrens is an expert and frequent speaker on international conferences for service oriented architecture and virtualization. Before co-founding Zimory, he served as a project manager and research scientist at the innovation development entity of Deutsche Telekom Laboratories. Responsible for infrastructure and enterprise IT projects spanning multiple divisions of the Deutsche Telekom group -- Ahrens is an expert on enterprise IT and business processes. Before Deutsche Telekom, he led several business process reengineering projects for major German companies. Ahrens received his degree in computer science and business administration from Technische Universität Berlin.

Keynote Abstract: Keeping an Open Cloud
If the Open Source revolution taught us anything -- it was that by using open standards, open development processes and a community, resources could be built quickly, securely and better. Ahrens will discuss the benefits of an open cloud -- including the benefits of security, lock-in and getting the most from the cloud.

Cloud Computing ConferenceJayshree Ullal, President and Chief Executive Officer, Arista Networks.

Jayshree Ullal is a networking executive veteran with 25 years of experience and was named one of the "50 Most Powerful People" in 2005 Network World. As President and CEO of Arista Networks, she is responsible for building the company's business in cloud networking . Formerly, Jayshree was Senior Vice President at Cisco and responsible for $10B in annual revenue from Data Center, Switching and Services, including Cisco's flagship Nexus 7000 and Catalyst 4500 and 6500 product lines. During her tenure at Cisco. Jayshree forged key alliances with EMC, VMWare and Microsoft in virtualization and application acceleration. Prior to joining Cisco, Ullal was the Vice President of Marketing at Crescendo Communications, which was Cisco's first acquisition in 1993.

Ullal holds a B.S. in electrical engineering from San Francisco State University and a M.S. degree in engineering management from Santa Clara University.

Keynote Abstract: A Novel Approach to Cloud Networking

The advent of Cloud Computing changes the approach to datacenters networks in terms of throughput and resilience. The ability to scale, control, visualize and customize the cloud network is an important evolution to "data center in the box" approach. Cloud computing is a compelling way for many businesses, small (private) and large (public) to take advantage of web based applications. One can deploy applications more rapidly across shared server and storage resource pools than is possible with conventional enterprise solutions. Deploying modern web applications across a cloud infrastructure enables a new level of agility that is very difficult to accomplish with traditional silo computing model. New Computing models for virtualization and cloud require a very scalable, resilient and open network infrastructure , different from legacy networking.

Cloud Computing ConferenceStephen Herrod, Senior Vice President of R&D and Chief Technology Officer, VMware .

Stephen Herrod is responsible for VMware’s new technologies such as mobile phone virtualization and technology collaborations with customers, partners and standards groups. Stephen joined VMware in 2001 and has led the VMware ESX group through numerous successful releases.

Prior to joining VMware, he was Senior Director of Software at Transmeta Corporation co-leading development of their "Code Morphing" technology. Stephen holds a Ph.D. and a Master’s degree in Computer Science from Stanford University , where he worked with VMware's founders on the SimOS machine simulation project.

Keynote Abstract:
The Private Cloud: Enterprise-ready on and off premise.

Join VMware CTO, Dr. Stephen Herrod as he explains how enterprises can leverage virtualization to continue their optimization into the cloud. He will describe the benefits and features of a Private Cloud, explore the key ingredients to building the internal private cloud, what to look for when you explore external private clouds, and unveil new VMware offerings that make the private enterprise cloud possible.

Cloud Computing ConferenceSimon Crosby, CTO, Virtualization and Management, Citrix Systems, Inc.
Simon Crosby was founder and CTO of XenSource prior to the acquisition of XenSource by Citrix Systems. Prior to XenSource, Simon was a principal engineer at Intel where he led strategic research in distributed autonomic computing, platform security and trust. Previously, he was the founder of CPlane Inc., a network optimization software vendor, where he held a variety of executive roles. Before joining the private sector, Simon was a tenured faculty member at the University of Cambridge, UK, where he led research on network performance and control, and multimedia operating systems. He is author of over 35 research papers and patents on a number of datacenter and networking topics including security, network and server virtualization, resource optimization and performance. In 2007, Simon was awarded a coveted spot as one of InfoWorld’s Top 25 CTOs.

Keynote Abstract:
"Hypervisors are now free, and arguably this will accelerate adoption of virtualization. The Xen project, with its powerful, free, open source hypervisor, has helped to build the core infrastructure for a new class of service providers – the IT Infrastructure as a Service (IaaS) providers such as Amazon EC2, who can offer compute, network and storage resources, together with other IT infrastructure building blocks at a price point and scale that todays enterprise simply cannot beat. Built from the ground up as lights-out, fully automated and instrumented systems, such clouds offer a powerful new alternative to traditional enterprise owned-IT infrastructures. But are these massive clouds ready for enterprise workloads yet? Can they be trusted, and is it possible to expect privacy, security and isolation? This talk will take a deep dive into today’s IaaS architectures and cast the spotlight on their claims of enterprise readiness. I will argue that the large 3rd party Cloud Providers cannot meet the needs of enterprises today, but posit an alternative set of architectures that are hybrid service-provider and owned clouds, and enterprise-owned clouds. These attempt to deliver the dynamism, orchestration and economics of IaaS, for IT-owned infrastructures.

Latest Conference Contributions

the list below is updated daily

Cloud Testing: Reliability as a Service

Keywords:Cloud Testing, Reliability
Authors:Tom Lounibos, SOASTA, Inc.
Abstract:
We all saw the recent headline:
“Obama Inauguration Brings BBC and CNN to a standstill”
In these hard economic times companies are increasingly relying on the Web as their main sales channel. Its use has moved from a convenient option to something endemic. Expectations for reliability (availability & speed) have become much higher. We want the latest updates and headlines, the best sources, and the most answers in the shortest time possible, and with the least amount effort and constraint. Amazon recently estimated that 100ms of latency cost them 1% of their book sales. As such, Web performance has become the new customer service.

Understanding what the user experience will be before you "go live" is more and more critical. Performance or stress testing is no longer an option, it’s an imperative. In this session we will discuss the value of Cloud Testing and real world case studies of customers using it to ensure Web reliability and performance.

The Marriage of Security and Cloud Computing: Better Security and Good Business Rolled into One

Keywords:cloud computing, file reputation technology, IT management options
Authors:Raimund Genes, CTO of Trend Micro, Inc.
Abstract:
Over the past few years, there has been a massive increase in the volume of unique emerging threats and this is projected to grow at a near-exponential rate over the coming years. It is expected that security protection will need to be aware of over 25,000 new threats per hour by 2015. This represents a new type of threat to customers that can impact server and workstation performance, network bandwidth usage. A new approach to handling this volume of threats is needed that reduces the need for delivery and storage of protection information on local computers. This involves leveraging cloud-client multi-vector reputation technology that will offload the storage of traditional signatures to the cloud. Scalability, High Availability and Privacy are important design criteria of any such solution if larger Enterprises type customers are to deploy.

In this presentation, Trend Micro CTO, Raimund Genes will examine current IT management options for integrating cloud-client file reputation technology into current endpoint security architectures. He will discuss how this transition will lead to the evolution of a smart protection network approach to data security that will provide rapid, real-time security status “look-up” capabilities in the cloud and further reduce the cost and overhead associated with corporate-wide signature deployments. In this way, in-the-cloud Web, email, and file reputation databases receive constant updates enabling companies to quickly respond to and remediate new Web and email threats.

Cloud Computing through FCAPS Managed Services in a Virtualized Data Center

Keywords:Cloud Operating System, Service Collaboration Network, Intelligent Network, FCAPS, Managed Services
Authors: Rao Mikkilineni, Kawa Objects Inc.
Abstract:
With the advent of server, network and storage virtualization, applications can be dynamically provisioned to provide right CPU, memory, bandwidth, storage capacity and throughput and allocate appropriate resources based on workloads and business priorities. Such an end-to-end (application to spindle) virtualized data center provides a framework for next generation services creation, delivery and assurance platforms that are integrated to allow collaboration of hundreds of thousands of programmers to create millions of network based services used by billions of customers. The next generation cloud computing based Service Collaboration Network (SCN) will be analogous to the Intelligent Network (IN) in telecommunications that provides voice and data services. Service Assurance to both service developers and service end users is provided through end-to-end Fault, Configuration, Accounting, Performance and Security (FCAPS) management to allocate managed computing, network and storage virtualized resources on-demand to meet changing business and workload changes .

For The SCN to be massively scalable and globally interoperable, this paper proposes a next generation Virtualized Resource Mediation Layer based on the 800 Service Call Model to provision CPU/memory, bandwidth and storage resources similar to the IN Services platform. In addition, the mediation layer must provide end to end FCAPS services to align the application requirements to available resources similar to the Telecommunications Management Network (TMN)

Cloud Building @ Sun

Keywords: networking, cloud computing, sun, network.com, private
Authors: Jason Carolan, Sun Microsystems Inc.
Abstract:
Sun's announced cloud computing platform architecture and how Sun is helping build private clouds for customers/partners. Cloud computing architectures, APIs, elements, management and observability, networking, and storage. Discussion around private, public, enterprise clouds.

Real World Cloud Storage Workloads

Keywords:Cloud, Storage, workloads
Authors: Mike Maxey, ParaScale.
Abstract:
Many technology professionals are confused by cloud storage and how it compares to existing storage technologies. This is compounded by a lack of real world examples or workloads to use as reference. The result is that many don’t know where to begin or even if cloud storage has value in their environment. In this session ParaScale will demystify cloud storage by breaking down six common workloads and show where they do and don’t apply. Attendees will learn where to apply this technology in their own environments and how to judge the strengths and weaknesses of different solutions.

Business Models and Needed Technologies for Cloud Computing

Keywords: Monetization, Business models, Open source technologies
Authors: Nimish Radia, Ph.D., Sun Microsystems.
Abstract:
Is Cloud Computing the next technology industry hype or there is a money to be made? With EC2 and S3 Amazon has shown one way to monetize cloud computing. Is this is the only model? Is cost saving the only driving force for cloud computing? Fortunately the answer is no. We expect that there will be various realization of cloud computing as the commercial, education, and government businesses will pose different requirements for the cloud computing. These requirements will range from simple pay as you use and self provisioning of the infrastructure driving the EC2/S3 type cloud to HPC cloud to public and private clouds for enterprises to highly secure clouds for personal and private information and associated computation for healthcare and government industries. Then there are the clouds defined based on the level of abstractions, i.e., infrastructure, platform, and service/applications. These different types of clouds will have different business models driving overlapping technical requirements. This session will categorize the cloud computing space, describer associated business models, and identify ensuing technology requirements for these clouds. It will also identify key open source standards and technologies that will help build and operate such clouds as well as the areas that will need innovations and standardization.

Security in the Cloud – Pros and Cons of the SaaS Security Classification: Strategic

Keywords:Security, SaaS, Government
Authors: Erik Arnold, Carter Raines and Joel Stevens, PrepFire Solutions.
Abstract:
As the drumbeat continues for government organizations to leverage web services, security is often cited as the main negative factor. While many applications make sense to avoid SaaS, sometimes it makes more sense to leverage the cloud from a security perspective. This session will articulate the pros and cons of cloud security, so managers will have an understanding of the security benefits and risks of deploying applications outside of their infrastructure.

Death of the Data Center

Keywords:Data Center, Infrastructure, Operations, Management
Authors: Tim Crawford, Stanford University.
Abstract:
The data center as we've known it is going away. A number of key factors are leading to an evolutionary change in how infrastructure is managed. These changes present game-changing opportunities for both businesses and providers. In this session, we will cover how infrastructure management will change and how to take advantage of the opportunities.

Cloud Computing: What is it? Where do I fit in? How will it help me?

Keywords:Cloud, Saas, PaaS, IaaS
Authors: Tim Crawford, Stanford University.
Abstract:
Cloud Computing means different things to different people. As an industry, we need a clear way to define the term, identify opportunities and solve real business problems. I have developed a framework that clearly defines Cloud Computing and the business problems that it will solve. As the core areas develop, niche market opportunities will open further opportunities for both providers, and customers alike. In this session, we will cover the framework, definition and future opportunities.

Cloud Adoption: Deploying Your Existing Applications to the Cloud

Keywords:Infrastructure-as-a-Service, Virtual Lab, Cloud Infrastructure
Authors: John Janakiraman and Ian Knox, Skytap.
Abstract:
Virtualization has fostered a new generation of cloud services, enabling organizations to run a wide range of applications in the cloud. However, the value of cloud services will only be fully realized when organizations can take their existing application workloads, easily deploy them on standards-based cloud infrastructure and benefit from the increased scalability and lower costs of a utility model.

Some workloads, such as application testing and training, are prime candidates for early deployment to a cloud provider due to their transient nature and high Total Cost of Ownership (TCO). This session will outline the key requirements to look for in a cloud provider that can support existing application workloads, important considerations for integrating a cloud service into your existing IT infrastructure and real-world ROI case studies from customers who have already transitioned some of their IT portfolio to cloud providers.

Parallelization and the Coming Testing Revolution

Keywords:Testing, Performance, Development, Web
Authors: Patrick Lightbody, BrowserMob LLC
Abstract:
The tidal wave of cloud computing is revolutionizing everyone from tiny startups to mature corporations. As these companies look towards services like Amazon EC2 to scale their business, many have overlooked the radical change that cloud computing will soon bring to the software development and testing feedback cycle.

Manual and automated testing have both relied on the traditional concept that in order to test software, it must first be set up and installed on a "test server". As tests are executed the underlying application state evolves, requiring either that the server be refreshed before the next round of testing, or that the test (human or automated script) learn to adapt to the changing state.

With cloud computing, it is now possible to clone hundreds or thousands of these "test servers", allowing testing to work in parallel. What was a 12 hour automated test run can now run in minutes, allowing developers and product managers to tighten the time between an initial concept and a QA-endorsed finish line.

This talk shows how Amazon EC2 can be used to provide parallel testing environments on both the server and the client, as well as how other services, such as Amazon Mechanical Turk, can even facilitate manual testing. We'll also take a look at some companies that are already enabling this revolution and what else we can expect in the future.

Keeping an Open Cloud

Keywords:Security, Lock-in
Authors: Maximilian Ahrens, CTO of Zimory. Ahrens is an expert and frequent speaker on international conferences for service oriented architecture and virtualization. Before co-founding Zimory, he served as a project manager and research scientist at the innovation development entity of Deutsche Telekom Laboratories. Responsible for infrastructure and enterprise IT projects spanning multiple divisions of the Deutsche Telekom group -- Ahrens is an expert on enterprise IT and business processes. Before Deutsche Telekom, he led several business process reengineering projects for major German companies. Ahrens received his degree in computer science and business administration from Technische Universität Berlin.
Abstract:
If the Open Source revolution taught us anything -- it was that by using open standards, open development processes and a community, resources could be built quickly, securely and better. Ahrens will discuss the benefits of an open cloud -- including the benefits of security, lock-in and getting the most from the cloud.

Special Storage Infrastructure Learnings from Building Enterprise Cloud

Keywords:Data Management, Virtualization, Backup Recovery
Authors: Manfred Buchmann, NetApp
Abstract:
Storage Learnings on the Example of two real Projects :
a) Software as Service Cloud Infrastructure
Building up Enterprise Software as Service Cloud from Scratch. How to integrate latest Storage Virtualization Technologies. Automation of the End to End Architecture from Provisioning up to Backup Recovery. Self service Paradigms require Organizational Changes and different Thinking.

b) Technical Test Labs running as a Cloud
Introduce Cloud and Self Service Management to Customer Proof of Concept and QA Lab.
Running 1000 Physical Servers with and without Virtualization. Tenant ready automated provisioning of different Virtual or Physical Configurations everyday, including the Server and Storage Networks.

Security in the Cloud – Virtual Firewalls Take the Stage

Cloud Computing ConferenceKeywords: Security, Virtualization, Cloud Computing
Authors: Amir Ben-Efraim, CEO of Altor Networks.
Cloud Computing Conference 2009 Amir has over 18 years of experience in high-tech management, including marketing, business development and software engineering. Most recently, Amir was head of business development at Check Point Software where he led the company’s global BD efforts, including partnerships, OEMs, corporate strategy and M&A considerations. Previously, Amir was co-founder and senior vice president of marketing at Blue Wireless, a vendor of personalization software for telecommunication carriers. Prior to Blue Wireless, Amir led marketing initiatives at Netro Corporation, and simulation projects as lead software engineer at Amdahl Computers. Amir holds an M.B.A. from UCLA, an M.S. in Electrical Engineering from Stanford University and a B.S. in Electrical Engineering from UC Berkeley.
Abstract:
Conflicker (a.k.a. Downadup) is a virulent worm best known for infecting Windows XP and Vista desktop PCs, but it is also attacking server-based applications. In particular, the virtualized environment presents an especially fertile habitat for Conflicker because of the lack of visibility and control present there. In this session we will see an actual attack based on the Conflicker RPC exploit and discuss what will happen when virtually-aware malware attacks hosted applications.

Security, Compliance and Trust in Cloud

Keywords: Security, Trust, Cloud Computing
Authors: Dennis R. Moreau, Ph.D., CTO and Founder of Configuresoft, Inc.
Abstract:
While cloud computing promises major agility, hosting and implementation advantages for an innovative class of applications and services, it also introduces some new complexities in the areas of validating security posture, assessing regulatory/statutory compliance, establishing coherent trust levels across the service stack and modeling risk across more coupled assets and service composition.

Cloud infrastructures leverage IT infrastructure that leverage the asset isolation, resource leveraging and provisioning dynamics of virtualization technology. Isolation limits the visibility of security configuration across layers of complex technology, each with emerging vulnerabilities and consequent control and remediation requirements. Intimate resource sharing creates a degree of coupling of both security posture and operational behavior of co-hosted assets. The flexible nature of workloads distribution over dynamically provisioned assets, places new demands on both configuration visibility and security policy orchestration.

Evolving regulatory controls for effective service isolation and inconsistent international privacy control requirements elevate the need for better situation awareness and more flexible provisioning control, than in traditional computing environments. Multi-tenancy and application composition, elevate the need for better infrastructure health, security posture and compliance visibility across cooperating participants.

Each of the issues described above complicate efforts comprehensively understand risk, support effective governance decisions and implement appropriate control objectives.

Buy on DVD

Buy all recordings on:

DVD at http://www.amazon.com/gp/product/B002H07SEC

CD Audio Tracks in MP3 format at http://www.amazon.com/gp/product/B002GFA8YA
Cloud Computing Conference

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