Welcome!

UP 2010

The 1st Annual Virtual Conference on Cloud Computing was hosted online April 20-24, 2009.

We are hosting next event at http://up-con.com.

For general information about UP 2010, please contact:

General Information:
Martha Christie
Tel +44 (0) 1586 830300
E-mail: martha.christie@cloudslam.org

Sponsorships:
Kevin Grant
Tel +44 20 7617 7842
E-mail: kevin.grant@cloudslam.org

Anthony Martin
Tel +44 20 7193 0495
E-mail: anthony.martin@cloudslam.org

This conference is the global cloud computing event, covering latest trends and innovations in the world of cloud computing. Conference panels, workshops, and tutorials are selected to cover a range of the hottest topics in cloud computing.

Descriptions of our conference tracks are presented below.

  • Technology.
  • Implementation Experiences from various industries.
  • Legal Aspects: Privacy and Compliance.
  • Business Models.
  • Research.

Get full versions of conference recordings on:

DVD at http://www.amazon.com/gp/product/B002H07SEC

CD Audio Tracks in MP3 format at http://www.amazon.com/gp/product/B002GFA8YA

Keynotes

Cloud Computing ConferenceWerner Vogels, CTO, AMAZON.COM.

Dr. Vogels is Vice President & Chief Technology Officer at Amazon.com where he is responsible for driving the company's technology vision, which is to continuously enhance the innovation on behalf of Amazon's customers at a global scale.

Prior to joining Amazon, he worked as a researcher at Cornell University where he was a principal investigator in several research projects that target the scalability and robustness of mission-critical enterprise computing systems. He has held positions of VP of Technology and CTO in companies that handled the transition of academic technology into industry.

Vogels holds a Ph.D. from the Vrije Universiteit in Amsterdam and has authored many articles for journals and conferences, most of them on distributed systems technologies for enterprise computing. He was named the 2008 CTO of the Year by Information Week for his contributions to making Cloud Computing a reality.

Keynote Abstract: Ahead in the Cloud - The Power of Infrastructure as a Service

Building the right infrastructure that can scale up or down at a moment's notice can be a complicated and expensive task, but it's essential in today's business landscape. This applies to an enterprise trying to cut-costs, a young business unexpectedly saturated with customer demand, or a start-up looking to launch. There are many challenges when building a reliable, flexible architecture that can manage unpredictable behaviors of today's internet business. This presentation will review some of the lessons learned from building one of the world's largest distributed systems; Amazon.com. The focus will be on state management which is one of the dominating factors in the scalability, reliability, performance and cost-effectiveness of the overall system.

Cloud Computing Conference 2009Songnian Zhou, CEO of Platform.
Songnian received a Ph.D. in Computer Science from the University of California, Berkeley in 1987, and subsequently took a faculty position at the University of Toronto as a Professor of Computer Science and Electrical Engineering.

Songnian's Ph.D. thesis established the field of distributed resource management, which provides the foundation for grid computing, hailed by industry experts as the next evolution of IT.

This research was the catalyst for the creation of Platform Computing, which he co-founded with two partners in 1992. Under Songnian's leadership, Platform has grown from a company of three employees to 500-strong, with 15 offices around the globe.

Songnian has been recognized for his excellence in leadership and innovation with the Ernst & Young Technology Entrepreneur of the Year Award in 2002. In 2001, he was elected a Fellow of the Canadian Academy of Engineering, and received the Innovation Award for Leadership in Product Development from the Information Technology Research Centre (ITRC) of Ontario for Platform LSF in 1995.

Keynote Abstract: Clouds Moving Into the Enterprise

The relevance of cloud computing to enterprise IT is not well understood. Like the Internet, cloud computing did not come out of blue. Dr. Zhou’s keynote will discuss the historical evolution of cloud computing including the adoption of grid computing to share IT resources in large enterprises. This presentation will focus on internal/private clouds suitable for most business applications utilized in an enterprise environment. Dr. Zhou will also describe the evolutionary steps required to adopt cloud computing and the potential hurdles to be overcome. Using production cases, he will discuss how cloud computing is not only saving costs but also driving competitive advantage.

Cloud Computing Conference 2009Russ Daniels,VP and Chief Technology Officer, Cloud Services Strategy, HP.
Russ Daniels is vice president and chief technology officer of Cloud Services Strategy at HP. In this role, he sets the overarching business and technology strategies for HP’s approach to the cloud.
Daniels has more than 25 years of experience in the technology industry, specializing in software architecture, enterprise management, and software development methodologies. He has filled a wide range of staff and line management roles and run his own Internet Services business. In 2006, InfoWorld declared Daniels one of the industry’s top 25 chief technology officers.
From 2002 to 2007 Daniels was the chief technology officer of HP Software. During his tenure, the business tripled in revenue and emerged as a significant player in the software industry. He joined HP in 1999. Prior, Daniels spent 15 years at Apple, where he held a variety of technical and management positions, culminating in his role as a senior software architect.
Daniels holds a bachelor’s degree from Ohio University.

Keynote Abstract: Understanding the Cloud

The cloud will be the next big thing in IT. Yet much of the hype about the cloud, focused on potential cost savings, has obscured the true benefits it can offer. In this talk, Russ Daniels will describe how the characteristics of the cloud will shift the focus of design from internal business processes to ecosystems of experience. Daniels will go on to describe how the cloud will fundamentally change the way people and businesses connect to information and the profound impact this will have on every aspect of our lives.

Cloud Computing Conference 2009
Hal Stern, SVP Global Systems Engineering, Sun.
Hal Stern is a Distinguished Engineer and the Senior Vice President of Systems Engineering at Sun Microsystems.
His responsibilities include technical leadership, training, and management of Sun's customer engineering teams in Global Sales and Services. Hal's current projects include security architecture, cloud computing design patterns,
and large-scale analytics and data management.
Hal was involved in both the Sun ONE and Liberty Alliance Project architectures from their formative stages, and has been working with teams open sourcing Sun software projects. Hal's current technical interests include content
delivery networks, privacy and security of large-scale systems, digital rights management, network identity, structured data management, reliability and software quality measurement, large-scale data centers efficiency, and
virtualization technologies from the chip to the filesystem levels. Read Hal's full profile.
Keynote Abstract:
Popular models of server reliability are based on hardware and network visibliity that become opaque in a cloud environment. On the other hand, many of the large-scale data management tools driving interest in clouds handle replication and fault recovery transparently. What does cloud computing mean for cluster and failover architecture, what are the impacts on application developers, and how
will the multiple layers of abstraction in clouds change our thinking about transactions?

Cloud Computing Conference 2009Maximilian Ahrens, CTO of Zimory.
Ahrens is an expert and frequent speaker on international conferences for service oriented architecture and virtualization. Before co-founding Zimory, he served as a project manager and research scientist at the innovation development entity of Deutsche Telekom Laboratories. Responsible for infrastructure and enterprise IT projects spanning multiple divisions of the Deutsche Telekom group -- Ahrens is an expert on enterprise IT and business processes. Before Deutsche Telekom, he led several business process reengineering projects for major German companies. Ahrens received his degree in computer science and business administration from Technische Universität Berlin.

Keynote Abstract: Keeping an Open Cloud
If the Open Source revolution taught us anything -- it was that by using open standards, open development processes and a community, resources could be built quickly, securely and better. Ahrens will discuss the benefits of an open cloud -- including the benefits of security, lock-in and getting the most from the cloud.

Cloud Computing ConferenceJayshree Ullal, President and Chief Executive Officer, Arista Networks.

Jayshree Ullal is a networking executive veteran with 25 years of experience and was named one of the "50 Most Powerful People" in 2005 Network World. As President and CEO of Arista Networks, she is responsible for building the company's business in cloud networking . Formerly, Jayshree was Senior Vice President at Cisco and responsible for $10B in annual revenue from Data Center, Switching and Services, including Cisco's flagship Nexus 7000 and Catalyst 4500 and 6500 product lines. During her tenure at Cisco. Jayshree forged key alliances with EMC, VMWare and Microsoft in virtualization and application acceleration. Prior to joining Cisco, Ullal was the Vice President of Marketing at Crescendo Communications, which was Cisco's first acquisition in 1993.

Ullal holds a B.S. in electrical engineering from San Francisco State University and a M.S. degree in engineering management from Santa Clara University.

Keynote Abstract: A Novel Approach to Cloud Networking

The advent of Cloud Computing changes the approach to datacenters networks in terms of throughput and resilience. The ability to scale, control, visualize and customize the cloud network is an important evolution to "data center in the box" approach. Cloud computing is a compelling way for many businesses, small (private) and large (public) to take advantage of web based applications. One can deploy applications more rapidly across shared server and storage resource pools than is possible with conventional enterprise solutions. Deploying modern web applications across a cloud infrastructure enables a new level of agility that is very difficult to accomplish with traditional silo computing model. New Computing models for virtualization and cloud require a very scalable, resilient and open network infrastructure , different from legacy networking.

Cloud Computing ConferenceStephen Herrod, Senior Vice President of R&D and Chief Technology Officer, VMware .

Stephen Herrod is responsible for VMware’s new technologies such as mobile phone virtualization and technology collaborations with customers, partners and standards groups. Stephen joined VMware in 2001 and has led the VMware ESX group through numerous successful releases.

Prior to joining VMware, he was Senior Director of Software at Transmeta Corporation co-leading development of their "Code Morphing" technology. Stephen holds a Ph.D. and a Master’s degree in Computer Science from Stanford University , where he worked with VMware's founders on the SimOS machine simulation project.

Keynote Abstract:
The Private Cloud: Enterprise-ready on and off premise.

Join VMware CTO, Dr. Stephen Herrod as he explains how enterprises can leverage virtualization to continue their optimization into the cloud. He will describe the benefits and features of a Private Cloud, explore the key ingredients to building the internal private cloud, what to look for when you explore external private clouds, and unveil new VMware offerings that make the private enterprise cloud possible.

Cloud Computing ConferenceSimon Crosby, CTO, Virtualization and Management, Citrix Systems, Inc.
Simon Crosby was founder and CTO of XenSource prior to the acquisition of XenSource by Citrix Systems. Prior to XenSource, Simon was a principal engineer at Intel where he led strategic research in distributed autonomic computing, platform security and trust. Previously, he was the founder of CPlane Inc., a network optimization software vendor, where he held a variety of executive roles. Before joining the private sector, Simon was a tenured faculty member at the University of Cambridge, UK, where he led research on network performance and control, and multimedia operating systems. He is author of over 35 research papers and patents on a number of datacenter and networking topics including security, network and server virtualization, resource optimization and performance. In 2007, Simon was awarded a coveted spot as one of InfoWorld’s Top 25 CTOs.

Keynote Abstract:
"Hypervisors are now free, and arguably this will accelerate adoption of virtualization. The Xen project, with its powerful, free, open source hypervisor, has helped to build the core infrastructure for a new class of service providers – the IT Infrastructure as a Service (IaaS) providers such as Amazon EC2, who can offer compute, network and storage resources, together with other IT infrastructure building blocks at a price point and scale that todays enterprise simply cannot beat. Built from the ground up as lights-out, fully automated and instrumented systems, such clouds offer a powerful new alternative to traditional enterprise owned-IT infrastructures. But are these massive clouds ready for enterprise workloads yet? Can they be trusted, and is it possible to expect privacy, security and isolation? This talk will take a deep dive into today’s IaaS architectures and cast the spotlight on their claims of enterprise readiness. I will argue that the large 3rd party Cloud Providers cannot meet the needs of enterprises today, but posit an alternative set of architectures that are hybrid service-provider and owned clouds, and enterprise-owned clouds. These attempt to deliver the dynamism, orchestration and economics of IaaS, for IT-owned infrastructures.

Latest Conference Contributions

the list below is updated daily

SlipStream™: a Framework using Cloud Computing to Automate Full-scale System Tests and In-Cloud Deployment

Keywords: testing, automation, amazon, deployment, saas
Authors: Marc-Elian Bégin and Charles Loomis, SixSq Sàrl(Switzerland).
Abstract:
The ultimate goals of any software-testing regime are to make the software more robust and reliable, thereby reducing development and support costs and increasing customer satisfaction. Recent trends to use unit testing and other techniques, such as continuous integration, in the software build process help reach those goals. However with the move towards systems of interacting services, full-scale system tests are critical, yet are rarely done as systematically or completely as unit tests because of the large manual effort required to deploy a full-scale system and run the tests.

A couple technical advances have made automation of full-scale system tests possible. First, the advent of commercial cloud computing services, such as Amazon Web Services (AWS), provides a convenient, dynamic backend infrastructure avoiding the need to interact directly with system administrators for machine deployment. Second, working prototypes from the ETICS project have shown the feasibility and benefit of capturing deployment and test information in order to automatically deploy services in grid environments and execute system tests.

Intelligence as a Service (IntaaS)

Keywords:Cloud computing, Semantic Web, Intelligence, Data, Linked Data
Authors: Krishnan Subramanian, Krishworld.com.
Abstract:
We propose a stronger marriage between Cloud Computing and Semantic Web. Using the semantic markups to understand the context and relationship between the data and by using the processing power offered by the scale of cloud computing, it is possible to offer intelligence as a service. With the data, context and relationships on the clouds, we should be able to use the cloud do the functions of our brain. For example, a person should be able to ask the cloud about suggestions for the forthcoming summer vacation. The cloud should be able to look into the data of the person and his/her family, understand their likes and dislikes, figure out the needs of each and every individual in their family, check their schedules, check the places they have visited, look out for cheap air fares and hotels, look out for any festivals in that place and, finally, offer where the family can visit for their vacation. This is just one simple example of what we can achieve by a marriage between Semantic Web and Cloud Computing. In this paper, we would like to discuss this model, offer some examples, discuss the current status and see where we can go from here.

Developing a Cloud-based Virtual Machine

Keywords:Cloud computing, internal cloud, virtual machine, cloud framework
Authors: Alexander Schmidt, InRule Technology, Inc. and Dmitry Tkach, Schneider Electric.
Abstract:
This paper discusses the approaches for a Virtual Machine optimized for executing in Cloud environment. The optimization concerns with I/O operations, memory management, and job scheduling. We address the problem of development of software using the provided Cloud environment. Our first contribution is the re-modeling of existing frameworks for traditional distributed storage systems. The second contribution is the introduction of job scheduling framework as a standard component in the system for developing event-based solutions; since the resulting framework is generic, we show how to use it in managing the data through sample problems. Consequently, we contribute to the design of a library of proof-based developed algorithms.

Application-centric management of resources on the cloud

Keywords:application-centric management resources, n-tier deployment on cloud, multi-tier automated deployment of resources
Authors: Shahzad Pervez, Kaavo.
Abstract:
In the past when servers were within the enterprise boundaries there were fewer physical servers and it was easy to maintain a mapping of what applications are running on what servers (static servers) and their interdependencies. Now with virtualization unless you are running the actual datacenter, from the application owner perspective there is no concept of physical servers. And because of the virtualization there is no need to run multiple applications on the same server to increase server utilization, applications can run on dedicated virtual servers (server are dynamically allocated). This is why we believe for application owners to effectively manage the applications we need to raise the management abstraction level from infrastructure centric approach of the past to the application centric approach. We need to have an application centric approach for deploying, managing, and monitoring applications. A software which can provision optimal virtual servers, network, storage (storage, CPU, bandwidth, Memory, alt.) resources on-demand and provide automation and ease of use for application owners to be able easily and securely run and maintain their applications will be critical for the success of virtualization and cloud computing. In short we need to start managing systems for specific applications rather than managing servers and routers.

Cloud Computing Impact: Predictive Analytics and the Digital Divide

Keywords: analytics, data mining, developing world, macroeconomics, digital divide
Authors: Ajay Ohri, India.
Abstract:
The cloud computing paradigm offers unparalleled access to computing resources both in terms of storage as well as processing power for developing countries.The use of predictive analytics and data mining has been hitherto restricted to an elite set of universities and organizations willing to invest tens of thousands in annual license
fees to software companies like SAS ,SPSS,Oracle and SAP and even more in terms of network and server hardware costs to companies like HP,Dell and IBM.Every two or three years, the hardware needed to be upgraded , thus putting total cost of ownership of predictive analytics, data driven decision making and resource planning well out of reach of a major part of the planet's population.Copyright infringements and intellectual property violations further helped create a divide between advanced computing and those who needed it the most. Now thanks to open source softwares, softwares as a service and cloud hosted processing , even a relatively non funded Indian or Asian or African university ,government office as well as small and medium enterprise can avail the advanced cost savings due to predictive analytics. This in turn will lead to a new era of resource optimized decision making, one which benefits all companies that offer the flexibility of cloud hosted applications to hitherto closed markets.

MetaCDN: Enabling High Performance, Low Cost Content Storage and Delivery via the Cloud

Keywords:cloud storage, content delivery networks, web services
Authors: James Broberg, The University of Melbourne.
Abstract:
Many 'Cloud Storage' providers have launched in the last two years, providing internet accessible data storage and delivery in several continents that is backed by rigorous Service Level Agreements (SLAs), guaranteeing specific performance and uptime targets. The facilities offered by these providers is leveraged by developers via provider-specific Web Service APIs. For content creators, these providers have emerged as a genuine alternative to dedicated Content Delivery Networks (CDNs) for global file storage and delivery, as they are significantly cheaper, have comparable performance and no ongoing contract obligations. As a result, the idea of utilising Storage Clouds as a 'poor mans' CDN is very enticing. However, many of these 'Cloud Storage' providers are merely basic storage services, and do not offer the capabilities of a fully-featured CDN such as intelligent replication, failover, load redirection and load balancing. Furthermore, they can be difficult to use for non-developers, as each service is best utilised via unique web services or programmer APIs. In this presentation, we describe the design, architecture, implementation and user-experience of MetaCDN, a system that integrates these 'Cloud Storage' providers into an unified CDN service that provides high performance, low cost, geographically distributed content storage and delivery for content creators. MetaCDN harnesses the power of 'Cloud Storage' for novices and seasoned users alike, offering an easy to use web portal and a sophisticated Web Service API.

An Infrastructure Platform for Cloud Computing

Keywords:platform, operating environment, infrastructure
Authors: Rob Gingell, Cassatt Corporation.
Abstract:
Cassatt Active Response (CAR) is a family of products that permit the pooling and dynamic configuration of processing, communication, and storage resources. Configurations are established to support the execution of multi-component applications, within and across data center and organizational boundaries and are automatically adjusted to meet service levels, respond to failures and changes in capacity, and to add and remove new services as needs change.

The discussion will both describe the system and its evolved requirements as well as experiences in applying it to a variety of environments. The discussion will focus on the "why" it does what it does in addition to the "how", both to motivate the approaches taken as well as convey attributes essential to any approach to cloud computing. The discussion should be useful to those contemplating trying to create or modify their datacenters and resources to become more fluid in response to the class of dynamic demands expected to be typical in cloud-like usages.

The Vanishing Enterprise

Keywords:Cloud, Virtualization, IT Infrastructure, IT outsourcing, Scaling
Authors: Jason Hoffman and Bryan Bogensberger, Joyent, Inc.
Abstract:
It used to be that you could see the business, touch the bricks, sample the product and the biggest problem with holding a meeting was finding a free boardroom. The first decade of the 21st century has been about enterprises dissipating, virtualizing and breaking into widely spread parts. As the enterprise fragmented geographically (even into the home) the first parts of traditional operations that vanished were the face-to-face meetings and the printed, hand delivered memos. The tools that supported this first step mainly dealt with the small, seemingly unimportant parts of an enterprise’s operations that nobody really noticed going away.

As we move to the next decade, the big things are disappearing. A data-center is not a rounding error in a budget -- it can now be removed from the balance sheet entirely.

Cloud IT infrastructure now can take on many forms - internal clouds, public clouds and hybrid clouds. Companies like Joyent are enabling this second was wave of enterprise virtualization and making all three cloud scenarios a reality!

Over the next ?? minutes we will explain what is making this flexibility possible and how you can leverage this evolution to gain agility, flexibility and capability in an open, loving cloud.

License Management in the Cloud

Cloud Computing ConferenceKeywords:cloud computing, enterprise software, software licensing, private clouds, cloud-based software licensing
Authors: Stuart Charlton, Elastra Corporation.
Abstract:
Still a relatively new technology, cloud computing has evolved rapidly in the past two years. The opportunity to enable a new form of enterprise software licensing is now a reality and this approach boasts promising rewards. The benefits of cloud-based software licensing are relevant to all Enterprise IT applications. Such systems continue to grow its complexity in both businesses and in the software they consume. Enterprise software product licensing has been limited to desktop deployments, creating limited flexibility for software vendors. Enterprise cloud computing removes the fundamental limitations to issuing customized licenses for users and harmoniously linking developer-centric cloud platforms with ecosystem-driving cloud infrastructure.

The roadmap towards this technology is being executed today: an ecosystem for the cloud is rapidly forming, supported by digital identity technology, a licensing markup language, and cloud server reference architecture to integrate license enforcement with the overall security in the cloud. Elastra’s vision for the future of cloud computing is clear. Stuart Charlton will outline a blue print for cloud-based software licensing and what that means for public and private clouds in the enterprise.

Univa UD, Customer Case Study Using UniCloud and Amazon's EC2 for Research in the clouds.

Keywords:HPC, Customer Case Study, EC2, UniCloud, research
Authors: Phyllis Williams, Univa UD.
Abstract:
UniCloud / Amazon's EC2 Case Study: Building HPC Clusters in the Cloud

Pathwork Diagnostics, Inc. develops molecular diagnostic tests to aid oncologists in the diagnosis of hard-to-identify cancer tumors by analyzing large libraries of gene expression profiles from tumor specimens which require massive amounts of computational power at certain peak times. Looking to avoid a large hardware investment while still meeting its processing needs, Pathwork turned to cloud computing and Univa UD's UniCloud product to build high-performance computing (HPC) clusters in the EC2 cloud, in order to perform their compute-intensive research and to meet peak processing needs – saving on CAPEX and OPEX while increasing the capacity to innovate.

A few highlights from the case study:

- "Our challenge was a perfect fit for cloud computing."
- "Without UniCloud, some of our most advanced research would simply not be feasible."
- "We're getting exactly what we need. We pay for HPC power only when we use it, using a cluster management system that's easy to use."
- "The decision to use UniCloud was basically a no-brainer.
- "UniCloud minimizes both our initial and long-term investments in HPC."

THe case study will give a real life example of a customer not only saving big by using cloud technology, but the advantages of cloud computing for research innovations which would otherwise have been infeasible.

Backup to Cloud: Our Experiences So Far

Keywords: cloud backup, disaster recovery, open source
Authors: Chander Kant and Paddy Sreenivasan, Zmanda.
Abstract:
Online backup and disaster recovery are among the first applications to take advantage of cloud storage. The elastic nature of cloud storage, its accessibility from anywhere, and its ability to run applications makes it ideal for backup applications.

This session will share Zmanda’s experiences with open source cloud backup projects as well as enterprise products. It will summarize the advantages and drawbacks of backing up to cloud storage from the customer perspective as well as provide insight into what can be done to mitigate issues from the cloud provider and software perspective.

Participants will learn how to leverage cloud storage for backup and disaster recovery. Cloud providers will also learn about issues that can be addressed to increase the adoption of cloud storage by backup applications.

IT Search Adds Silver Lining to Cloud Computing: Managing the Chaos of the Cloud

Keywords: virtualization, availability, scalability, migration, security
Authors: Michael Wilde Mr., Splunk and Josh Fraser Mr., RightScale.
Abstract:
Ever wonder how to analyze IT data in the cloud when the servers come and go? Cloud deployments are dynamic by design. Servers are launched and terminated, IP addresses dynamically re-assigned, and entire deployments are migrated into the cloud, decommissioned and then re-started at a later date. Traditional, static approaches to managing IT data simply aren't built for the Cloud. IT Search makes it possible to aggregate, search and navigate IT data in real time from servers that are on multiple clouds, in multiple locations, and even those that have are no longer in service.

As cloud computing vendors scale out their infrastructures with the cloud, they are turning to IT Search to manage, secure and audit the environment, pushing cloud providers to focus on the operational efficiency of their own infrastructures and ensuring an overall reliable computing environment. In addition to promoting cloud computing reliability, these Splunk customers have been able to migrate to the cloud quickly, taking full advantage of the flexibility of IT Search.

While cloud computing offers great efficiencies and improved economies of scale, it opens up a new set of infrastructure management challenges including availability, security, policy and support. In this webinar, we'll demonstrate the RightScale Cloud Management Platform utilizing Splunk. We'll show you how you can find the 'needle in the haystack' in your logfiles - even on servers launched and now decommissioned. We'll dive into an example of searching for security breaches in a collection of servers across multiple clouds.

Cloud Computing and Pharma Marketing

Keywords:Pharma, Marketing, Cloud Computing, Benefits
Authors:Varadharajan Krishnamoorthy, Danvantri Farma.
Abstract:
Our personal experience with cloud computing has changed the way we operate in our company and our profile in the eyes of the customer. Pharma Marketing work has a varied business life cycle ranging from a few weeks to a few years. Most of our work involves revisions and sharing all the time. The movement of the project depends on so many variables involving so many people and departments and hence the need for having everything available to us wherever we are and having 24X7 access for most of us. Travel at short notice for important meetings is part of the job where Cloud is a blessing to work with. We have minimized our opportunity costs and have done well on new opportunities that presents from time to time thanks to Cloud Computing. Our company has really become ubiquitous with Cloud Computing. Demonstratively, Cloud Computing is a winner and we would like to share our experience with examples.

The Sky's the Limit

Keywords: cloud, adoption, survey, users
Authors: William Fellows, 451 Group.
Abstract:
What is the state of play? Adoption of public and internal clouds. I will present findings from surveys of end user deployment and spending intent for pubic and internal clouds (vendors, apps) March 2008 to present. The presentation will
examine 'Green Tape' and 'Red Tape' - the drivers and inhibitors of adoption - as well as end user experiences, what's working and not and how effective are vendors in meeting needs. It will offer recommendations for users and vendors.

You Ready for the Cloud? Real World Implementations Leading to an Industry-Standard Methodology

Keywords: enterprise, methodology, experience, private clouds, cloud-ready
Authors:Sam Charrington, Appistry, Inc.
Abstract:
Join Sam Charrington, a recognized cloud computing expert, as he discusses customer experiences and implementations that have led to the development of a diagnostic/ ramp-up tool called "Are You Ready for the Cloud?" This methodology helps enterprises identify their cloud readiness and provides a framework to help enterprise have a successful cloud implementation. In this session participants will learn:

1.) About the different cloud computing options: Infrastructure-as-a-service, Platform-as-a-service, Public, Private clouds

2.) Key business drivers for cloud adoption to help companies evaluate the best solution.

3.) 5 steps to ensure the best approach to becoming cloud computing ready.

Buy on DVD

Buy all recordings on:

DVD at http://www.amazon.com/gp/product/B002H07SEC

CD Audio Tracks in MP3 format at http://www.amazon.com/gp/product/B002GFA8YA
Cloud Computing Conference

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