Welcome!

UP 2010

The 1st Annual Virtual Conference on Cloud Computing was hosted online April 20-24, 2009.

We are hosting next event at http://up-con.com.

For general information about UP 2010, please contact:

General Information:
Martha Christie
Tel +44 (0) 1586 830300
E-mail: martha.christie@cloudslam.org

Sponsorships:
Kevin Grant
Tel +44 20 7617 7842
E-mail: kevin.grant@cloudslam.org

Anthony Martin
Tel +44 20 7193 0495
E-mail: anthony.martin@cloudslam.org

This conference is the global cloud computing event, covering latest trends and innovations in the world of cloud computing. Conference panels, workshops, and tutorials are selected to cover a range of the hottest topics in cloud computing.

Descriptions of our conference tracks are presented below.

  • Technology.
  • Implementation Experiences from various industries.
  • Legal Aspects: Privacy and Compliance.
  • Business Models.
  • Research.

Get full versions of conference recordings on:

DVD at http://www.amazon.com/gp/product/B002H07SEC

CD Audio Tracks in MP3 format at http://www.amazon.com/gp/product/B002GFA8YA

Keynotes

Cloud Computing ConferenceWerner Vogels, CTO, AMAZON.COM.

Dr. Vogels is Vice President & Chief Technology Officer at Amazon.com where he is responsible for driving the company's technology vision, which is to continuously enhance the innovation on behalf of Amazon's customers at a global scale.

Prior to joining Amazon, he worked as a researcher at Cornell University where he was a principal investigator in several research projects that target the scalability and robustness of mission-critical enterprise computing systems. He has held positions of VP of Technology and CTO in companies that handled the transition of academic technology into industry.

Vogels holds a Ph.D. from the Vrije Universiteit in Amsterdam and has authored many articles for journals and conferences, most of them on distributed systems technologies for enterprise computing. He was named the 2008 CTO of the Year by Information Week for his contributions to making Cloud Computing a reality.

Keynote Abstract: Ahead in the Cloud - The Power of Infrastructure as a Service

Building the right infrastructure that can scale up or down at a moment's notice can be a complicated and expensive task, but it's essential in today's business landscape. This applies to an enterprise trying to cut-costs, a young business unexpectedly saturated with customer demand, or a start-up looking to launch. There are many challenges when building a reliable, flexible architecture that can manage unpredictable behaviors of today's internet business. This presentation will review some of the lessons learned from building one of the world's largest distributed systems; Amazon.com. The focus will be on state management which is one of the dominating factors in the scalability, reliability, performance and cost-effectiveness of the overall system.

Cloud Computing Conference 2009Songnian Zhou, CEO of Platform.
Songnian received a Ph.D. in Computer Science from the University of California, Berkeley in 1987, and subsequently took a faculty position at the University of Toronto as a Professor of Computer Science and Electrical Engineering.

Songnian's Ph.D. thesis established the field of distributed resource management, which provides the foundation for grid computing, hailed by industry experts as the next evolution of IT.

This research was the catalyst for the creation of Platform Computing, which he co-founded with two partners in 1992. Under Songnian's leadership, Platform has grown from a company of three employees to 500-strong, with 15 offices around the globe.

Songnian has been recognized for his excellence in leadership and innovation with the Ernst & Young Technology Entrepreneur of the Year Award in 2002. In 2001, he was elected a Fellow of the Canadian Academy of Engineering, and received the Innovation Award for Leadership in Product Development from the Information Technology Research Centre (ITRC) of Ontario for Platform LSF in 1995.

Keynote Abstract: Clouds Moving Into the Enterprise

The relevance of cloud computing to enterprise IT is not well understood. Like the Internet, cloud computing did not come out of blue. Dr. Zhou’s keynote will discuss the historical evolution of cloud computing including the adoption of grid computing to share IT resources in large enterprises. This presentation will focus on internal/private clouds suitable for most business applications utilized in an enterprise environment. Dr. Zhou will also describe the evolutionary steps required to adopt cloud computing and the potential hurdles to be overcome. Using production cases, he will discuss how cloud computing is not only saving costs but also driving competitive advantage.

Cloud Computing Conference 2009Russ Daniels,VP and Chief Technology Officer, Cloud Services Strategy, HP.
Russ Daniels is vice president and chief technology officer of Cloud Services Strategy at HP. In this role, he sets the overarching business and technology strategies for HP’s approach to the cloud.
Daniels has more than 25 years of experience in the technology industry, specializing in software architecture, enterprise management, and software development methodologies. He has filled a wide range of staff and line management roles and run his own Internet Services business. In 2006, InfoWorld declared Daniels one of the industry’s top 25 chief technology officers.
From 2002 to 2007 Daniels was the chief technology officer of HP Software. During his tenure, the business tripled in revenue and emerged as a significant player in the software industry. He joined HP in 1999. Prior, Daniels spent 15 years at Apple, where he held a variety of technical and management positions, culminating in his role as a senior software architect.
Daniels holds a bachelor’s degree from Ohio University.

Keynote Abstract: Understanding the Cloud

The cloud will be the next big thing in IT. Yet much of the hype about the cloud, focused on potential cost savings, has obscured the true benefits it can offer. In this talk, Russ Daniels will describe how the characteristics of the cloud will shift the focus of design from internal business processes to ecosystems of experience. Daniels will go on to describe how the cloud will fundamentally change the way people and businesses connect to information and the profound impact this will have on every aspect of our lives.

Cloud Computing Conference 2009
Hal Stern, SVP Global Systems Engineering, Sun.
Hal Stern is a Distinguished Engineer and the Senior Vice President of Systems Engineering at Sun Microsystems.
His responsibilities include technical leadership, training, and management of Sun's customer engineering teams in Global Sales and Services. Hal's current projects include security architecture, cloud computing design patterns,
and large-scale analytics and data management.
Hal was involved in both the Sun ONE and Liberty Alliance Project architectures from their formative stages, and has been working with teams open sourcing Sun software projects. Hal's current technical interests include content
delivery networks, privacy and security of large-scale systems, digital rights management, network identity, structured data management, reliability and software quality measurement, large-scale data centers efficiency, and
virtualization technologies from the chip to the filesystem levels. Read Hal's full profile.
Keynote Abstract:
Popular models of server reliability are based on hardware and network visibliity that become opaque in a cloud environment. On the other hand, many of the large-scale data management tools driving interest in clouds handle replication and fault recovery transparently. What does cloud computing mean for cluster and failover architecture, what are the impacts on application developers, and how
will the multiple layers of abstraction in clouds change our thinking about transactions?

Cloud Computing Conference 2009Maximilian Ahrens, CTO of Zimory.
Ahrens is an expert and frequent speaker on international conferences for service oriented architecture and virtualization. Before co-founding Zimory, he served as a project manager and research scientist at the innovation development entity of Deutsche Telekom Laboratories. Responsible for infrastructure and enterprise IT projects spanning multiple divisions of the Deutsche Telekom group -- Ahrens is an expert on enterprise IT and business processes. Before Deutsche Telekom, he led several business process reengineering projects for major German companies. Ahrens received his degree in computer science and business administration from Technische Universität Berlin.

Keynote Abstract: Keeping an Open Cloud
If the Open Source revolution taught us anything -- it was that by using open standards, open development processes and a community, resources could be built quickly, securely and better. Ahrens will discuss the benefits of an open cloud -- including the benefits of security, lock-in and getting the most from the cloud.

Cloud Computing ConferenceJayshree Ullal, President and Chief Executive Officer, Arista Networks.

Jayshree Ullal is a networking executive veteran with 25 years of experience and was named one of the "50 Most Powerful People" in 2005 Network World. As President and CEO of Arista Networks, she is responsible for building the company's business in cloud networking . Formerly, Jayshree was Senior Vice President at Cisco and responsible for $10B in annual revenue from Data Center, Switching and Services, including Cisco's flagship Nexus 7000 and Catalyst 4500 and 6500 product lines. During her tenure at Cisco. Jayshree forged key alliances with EMC, VMWare and Microsoft in virtualization and application acceleration. Prior to joining Cisco, Ullal was the Vice President of Marketing at Crescendo Communications, which was Cisco's first acquisition in 1993.

Ullal holds a B.S. in electrical engineering from San Francisco State University and a M.S. degree in engineering management from Santa Clara University.

Keynote Abstract: A Novel Approach to Cloud Networking

The advent of Cloud Computing changes the approach to datacenters networks in terms of throughput and resilience. The ability to scale, control, visualize and customize the cloud network is an important evolution to "data center in the box" approach. Cloud computing is a compelling way for many businesses, small (private) and large (public) to take advantage of web based applications. One can deploy applications more rapidly across shared server and storage resource pools than is possible with conventional enterprise solutions. Deploying modern web applications across a cloud infrastructure enables a new level of agility that is very difficult to accomplish with traditional silo computing model. New Computing models for virtualization and cloud require a very scalable, resilient and open network infrastructure , different from legacy networking.

Cloud Computing ConferenceStephen Herrod, Senior Vice President of R&D and Chief Technology Officer, VMware .

Stephen Herrod is responsible for VMware’s new technologies such as mobile phone virtualization and technology collaborations with customers, partners and standards groups. Stephen joined VMware in 2001 and has led the VMware ESX group through numerous successful releases.

Prior to joining VMware, he was Senior Director of Software at Transmeta Corporation co-leading development of their "Code Morphing" technology. Stephen holds a Ph.D. and a Master’s degree in Computer Science from Stanford University , where he worked with VMware's founders on the SimOS machine simulation project.

Keynote Abstract:
The Private Cloud: Enterprise-ready on and off premise.

Join VMware CTO, Dr. Stephen Herrod as he explains how enterprises can leverage virtualization to continue their optimization into the cloud. He will describe the benefits and features of a Private Cloud, explore the key ingredients to building the internal private cloud, what to look for when you explore external private clouds, and unveil new VMware offerings that make the private enterprise cloud possible.

Cloud Computing ConferenceSimon Crosby, CTO, Virtualization and Management, Citrix Systems, Inc.
Simon Crosby was founder and CTO of XenSource prior to the acquisition of XenSource by Citrix Systems. Prior to XenSource, Simon was a principal engineer at Intel where he led strategic research in distributed autonomic computing, platform security and trust. Previously, he was the founder of CPlane Inc., a network optimization software vendor, where he held a variety of executive roles. Before joining the private sector, Simon was a tenured faculty member at the University of Cambridge, UK, where he led research on network performance and control, and multimedia operating systems. He is author of over 35 research papers and patents on a number of datacenter and networking topics including security, network and server virtualization, resource optimization and performance. In 2007, Simon was awarded a coveted spot as one of InfoWorld’s Top 25 CTOs.

Keynote Abstract:
"Hypervisors are now free, and arguably this will accelerate adoption of virtualization. The Xen project, with its powerful, free, open source hypervisor, has helped to build the core infrastructure for a new class of service providers – the IT Infrastructure as a Service (IaaS) providers such as Amazon EC2, who can offer compute, network and storage resources, together with other IT infrastructure building blocks at a price point and scale that todays enterprise simply cannot beat. Built from the ground up as lights-out, fully automated and instrumented systems, such clouds offer a powerful new alternative to traditional enterprise owned-IT infrastructures. But are these massive clouds ready for enterprise workloads yet? Can they be trusted, and is it possible to expect privacy, security and isolation? This talk will take a deep dive into today’s IaaS architectures and cast the spotlight on their claims of enterprise readiness. I will argue that the large 3rd party Cloud Providers cannot meet the needs of enterprises today, but posit an alternative set of architectures that are hybrid service-provider and owned clouds, and enterprise-owned clouds. These attempt to deliver the dynamism, orchestration and economics of IaaS, for IT-owned infrastructures.

Latest Conference Contributions

the list below is updated daily

How to deliver high-performing, highly-available Cloud applications

Keywords:performance, cloud, application, control, end user
Authors: Corinna Krueger and Ben Rushlo, Keynote Systems.
Abstract:
Whether you are just starting to think about adopting a cloud model or have already implemented this in your organization, by moving from on-premise applications to the cloud you are giving up lots of control. How do you make sure you meet end-users’ performance expectations when someone else takes the reigns? End-users expect sub 1s response times as your on-premise apps did. How can you ensure such performance with your cloud service provider? Web performance is paramount for your users and not having the right metrics in place to remain in control can lead to costly performance issues.

In this session, you will learn:
Learning Objective #1: How to evaluate and optimize the performance of cloud applications as it impacts your company’s bottom line.
Learning Objective #2: Key insights into what providers don’t want you to know, how to maintain control of complex customized cloud apps, and what to ask for when negotiating your SLAs.
Learning Objective #3: How to quantify the importance of the end user experience, which can't always be shown with hard data.

Salvation in the Private Cloud - - Platforms at your Service

Keywords:cloud computing, saas, paas, private clouds, cloud platforms
Authors: Pankaj Malviya, LongJump.
Abstract:
Introduction:
With PaaS quickly gaining market traction, the emergence of a “private cloud” has also taken hold. A private cloud essentially supports companies that want to get the advantages of a PaaS solution but still want broad flexibility to host the platform wherever they want, so they can manage the platform internally within their own servers and preferred environment such as Amazon EC3, etc.

Abstract:
The emerging Platform-as-a-Service (PaaS) arena is presenting a significant opportunity for both business and IT to focus on quickly innovating and fine-tuning integrated applications that are specific to solving diverse business problems. With PaaS, enterprise IT can build more applications on the same platform, and the economies of scale will take effect to dramatically lowering the costs of all subsequent application initiatives.

As the PaaS arena is rapidly developing, the speaker would like to introduce and further explore the emerging trend of a “private cloud,” which essentially supports the needs of companies that want to get the advantages of a PaaS solution, but still allow the customer to host the platform wherever they want. The extended flexibility provided by a private cloud lets companies manage the PaaS platform internally within the company’s own servers and preferred environment, whether that be Amazon EC3 or another.

How Cloud Computing helps developing countries

Keywords:Cloud computing, saas, developing countries, India, mobile
Authors: Krishnan Subramanian and Varadharajan Krishnamoorthy, CloudsDirect IT Solutions Pvt. Ltd.
Abstract:
In this paper, we want to highlight the role of Cloud Computing in developing countries and how it can help these countries to be a global player not handicapped by their infrastructure problems. We argue that the lack of technological infrastructure in these countries offers an opening where they can start up with Cloud Computing directly. We take into account the near ubiquitous presence of mobile phone services in the developing world and argue that positioning Cloud Computing in these countries will make it easy for people to do computing with their existing mobile devices without the need to buy expensive personal computers. We, specifically, take the case of India and highlight how Cloud Computing can play a significant role in reducing the inequality in the society.

Security Considerations When Moving Into the Cloud

Keywords:cloud computing, security, virtual datarooms, content management,
information management
Authors: Fahim Siddiqui, IntraLinks, Inc.
Abstract:
As companies seek to increase critical information security while decreasing IT budgets, moving into the cloud requires careful consideration before reaching the boardroom. IntraLinks’ EVP of product development and operations, Fahim Siddiqui, who helped develop IntraLinks’ virtual datarooms in the cloud, will discuss a detailed list of security concerns every IT department should consider when making a shift into cloud-based information management. Siddiqui will discuss how to keep a company’s information secure in the cloud with: permissioning systems to control access rights for each user; digital rights management to watermark private files, printing prevention; and configuring the ability to revoke access information.

Databases in the Cloud

Keywords:Databases, Cloud
Authors: Yaniv Romem, Xeround, Inc.
Yaniv Romem is the Chief Scientist of Xeround, Inc., an Intelligent Data Grid software company based in Bellevue, WA. Mr. Romem has over 10 years of engineering management experience in providing cutting edge, high performance distributed computing, network management and networking technologies with a strong focus on distributed computing.
Prior to joining Xeround, Mr. Romem led engineering at ScaleMP, a leading provider of breakthrough technology for high-end computing; Picatel Systems, a provider of infrastructure to telecom companies for creation of the vocal web and the multimodal web; and IPHighway, a specialist in network management software for telecoms and large enterprises focused on quality of service. Mr. Romem spent several years as an officer doing research and development for the Israeli military with a strong emphasis on high performance fault tolerant reliable computing. Yaniv is a member of the elite group of R&D professionals trained in the Israeli army in the Talpiot program.
Yaniv holds an M.Sc. (cum laude) from the Hebrew University of Jerusalem in computer sciences. His research focused on high performance parallel computing. He has spoken at several industry events in Israel.

Abstract:

Legal Issues in Cloud Computing

Cloud Computing ConferenceKeywords:Legal Issues, Cloud Computing
Authors: Janine Bowen, Stephen Sorett and Jason Silverman from McKenna Long & Aldridge LLP.
Cloud Computing Conference
Stephen M. Sorett is an attorney in the Washington, DC office of McKenna Long & Aldridge LLP focusing on all phases of government contracting with an emphasis on outsourcing, privatization, and project finance transactions. For many years he has dealt with all aspects of the public contracting process at the federal, state, and local levels of government. Mr. Sorett has more than 30 years of acquisition experience in all phases of government contracting, having worked in government first at the U.S. General Accounting Office and then as an Assistant General Counsel at the U.S. Environmental Protection Agency. In addition, Mr. Sorett headed up the legal department for an aerospace and defense firm with responsibilities that included the IP protection program in a classified environment. He also served as VP of Contracts for a major government contractor that included providing IT support to major federal agencies and was the Director of Curriculum of George Washington Law School's Government Contracts Program which covered courses on all aspects of the procurement process including IT, secrecy, and protection of confidential data. Mr. Sorett is listed in Who's Who in America, Who's Who in American Law and Who's Who in American Education.

Cloud Computing Meets Data Warehousing

Keywords:business intelligence, data warehousing, business economics,
analytic databases
Authors: Omer Trajman, Vertica Systems, Inc.
Abstract:
Cloud computing based on Amazon’s or Google’s hardware infrastructure, offers data warehousing practitioners a new deployment option that brings unlimited scalability without traditional center overhead and budget constraints. This session will explain how companies are leveraging the cloud and cloud databases to change the economics of business intelligence and data warehousing.

Attendees will learn:

-A comparison of different cloud database architectures and which ones are best suited for data warehousing;
-Best practices for starting, loading and accessing cloud-based analytic databases;
-How data security, backup, database scalability and other admin tasks are performed;
-How cloud computing is changing the economics of BI via case studies.

Stillwater Virtual Cloud Platform (TM)

Keywords:virtual clouds, cloud marketplace, business process optimization, business analytics, high performance analytics
Authors: Theodore Omtzigt, Stillwater Supercomputing, Inc.
Abstract:
Complex workloads such as knowledge discovery, data mining, and business analytics go through different bottlenecks during their execution. These workloads can become database or file system bound, compute or memory bound, or network bound. Each bottleneck has different cost and performance attributes among the different cloud providers. For example, Amazon EC2 charges for incoming bandwidth, whereas GoGrid does not. This creates an opportunity to generate business value by finding the cheapest cloud provider to deliver a particular business service on. Furthermore, when such workloads are deployed in public or private clouds the value provided by a service that can seamlessly move these services around is greatly increased. The Stillwater Virtual Cloud Platform ™ virtualizes private and public clouds so that they are dynamically interchangeable. By enabling dynamic service selection, the Stillwater Virtual Cloud Platform enables a marketplace that finds the cheapest resource to execute these high-value business analytical services on, and directly passes these savings on to the customer.

The Importance of Open Source in the SaaS World

Keywords:open source, saas, free software, gpl, cloud computing
Authors: Krishnan Subramanian, Krishworld.com.
Abstract:
There is an opinion that open source has no relevance in the SaaS based world. In this paper, we counter that opinion with strong arguments supporting the need to have open source in the middle of SaaS ecosusystem. We argue that along with open standards and data portability, open source is vital for the success of SaaS. We propose a SaaS ecosystem with open source as the main feature and offer various scenarios highlighting its importance. This paper will try to counter the talk about irrelevance of open source in the SaaS world as well as some myths about SaaS present among the proponents of open and free software.

Cloud Computing is insurance on SLAs

Keywords:business continuity, SLAs, disaster recovery, platform
Authors: Omer Trajman, Vertica Systems, Inc.
Abstract:
Business continuity planning (BCP) is an expensive yet a necessary exercise for many IT organizations. Since planning for fully redundant service availability in case of outages is economically impractical, IT spends hours optimizing machine utilization around upgrades and maintenance. For unplanned outages, IT must establish replication for critical systems and monitor them for consistency and data accuracy. Since BCP for existing mission critical applications take precedence over new demands, the costs of managing IT can be overwhelming. The cloud offers a cost effective platform for handling disruptive events – both planned and unplanned.

This session will discuss how to deploy cloud computing effectively and securely to balance new business requirements with existing SLA demands. Attendees will learn how to take advantage of the flexibility offered by cloud computing to increase utilization of their existing investments and maintain data security.

Securing your Data in the Cloud

Keywords:security, policy, data security
Authors: Omer Trajman, Vertica Systems, Inc.
Abstract:
For all the Cloud’s benefits there are new considerations when it comes to application deployment and data security outside of the enterprise. When data is stored on your premises, access is strictly managed and guarded, and often the concern is securing your machines from external unauthorized access. Out in the cloud everything is networked and accessible, which requires a different approach. As the cloud matures, IT is developing the policies and best practices for securing data and access to cloud computing resources.

Learn about security policy in the cloud and explore the tools and technologies available today that give you the kind of control over security that you are used to having within the enterprise. We’ll discuss the role that firewalls, VPNs, encryption, and virtual root play and what assurances you need to get from your cloud provider before clicking “upload.”

Open Cloud Consortium

Keywords: cloud computing standards, cloud computing interoperability, reference implementations
Authors: Robert Grossman, Open Cloud Consortium.
Abstract:
The Open Cloud Consortium (www.opencloudconsortium.org) is a new
not-for-profit consortium that 1) supports the development of
standards for cloud computing and frameworks for interoperating
between clouds; 2) supports the development of benchmarks for cloud
computing; 3) supports open source software for cloud computing; 4)
manages a testbed for cloud computing called the Open Cloud Testbed;
and, 5) sponsors workshops and other events related to cloud
computing.

In this talk, we give an introduction to the Open Cloud Consortium and
describe some of its working groups and current activities.

Massively Scalable Cloud & File Storage

Keywords: cloud storage, distributed, massively scalable, ubiquitous access, universal file storage
Authors: Philippe Nicolas, KerStor(France).
Abstract:
Cloud Computing radically changes how data is accessed, stored, protected or archived. With the data explosion, people are looking for new innovative storage approach to address their current and near future issues for storing online data. This presentation will cover data storage challenges especially with "external" location and how the industry and the open source community introduce some real innovations in file storage with massive distributed and ubiquitous technologies.

Beyond the Myth, the Reality of Cloud Storage

Keywords: cloud storage, distributed, massively scalable, ubiquitous access, universal file storage
Authors: Philippe Nicolas, KerStor.
Abstract:
Clearly the biggest IT buzzword in the industry today, Cloud term is now used everywhere and sometimes overeused. In fact, Cloud Computing and Storage try to address Data Center and IT key pain points such as Complexity, Cost, Compliance, Obsolescence and Performance representing the ultimate evolution of Utility Computing and IT on Demand leveraging Internet. This presentation will introduce, define and describe Could Storage with use cases to illustrate some Cloud applications such as online data serving, offsite data protection, archive and vaulting or the clear apparition of a new tier of storage.

Dynamic Infrastructure: A Foundation for Emerging Data Center Models

Keywords: virtualization, data center, cloud computing, dynamic infrastructure, infrastructure
Authors: Lori MacVittie, F5 Networks.
Abstract:
It’s been called Dynamic Infrastructure and Infrastructure 2.0. It’s been confused with IaaS (Infrastructure as a Service). But it's not "the cloud" nor is it a service in the sense most understand the word. It is a foundational set of concepts and capabilities upon which emerging data center models taking advantage of virtualization and cloud computing must be based in order for organizations to realize the technical and financial benefits of these new deployment architectures. This session will focus on what dynamic infrastructure is, how it relates to existing and emerging infrastructure, and how it will enable emerging data center models to become reality.

Buy on DVD

Buy all recordings on:

DVD at http://www.amazon.com/gp/product/B002H07SEC

CD Audio Tracks in MP3 format at http://www.amazon.com/gp/product/B002GFA8YA
Cloud Computing Conference

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