Featured Speakers

Title: CLOUD COMPUTING FOR THE CORPORATE DATA CENTER
Keywords: Cloud computing, private clouds, internal clouds, enterprise clouds, virtualization
Authors:
Ivan Casanova,SVP and Chief Marketing Officer, DataSynapse
Ivan directs the company’s marketing and product management functions. Ivan joined DataSynapse with 15 years of experience in marketing strategy and execution for a series of growth oriented infrastructure software companies. Prior to joining DataSynapse, Ivan held senior marketing and product management roles with IONA Technologies, where he directed the launch of IONA ’s SOA infrastructure products. While at IONA , Ivan also built the company’s customer value program, where he consulted with leading Global-1000 IT organizations, to help them understand and realize the economic impact of SOA on enterprise computing. Prior to IONA , Ivan held senior marketing and product management roles with ground breaking middleware vendor Level 8 Systems, where he launched the company’s EAI and messaging infrastructure software products.
Based in New York , Ivan is a noted industry-speaker and writer, and has lectured at leading technology conferences on topics as wide-ranging as grid computing, next generation datacenter strategies, EAI, SOA and other middleware trends. He holds a Bachelor’s Degree in Computer Science and Mathematics from Binghamton University .
Abstract:
Cloud computing shifts the way data centers provide software applications to users. Cloud-based software services are evolving, making the mission-critical applications that drive business available anywhere at the lowest possible cost.

Trying to get corporate datacenter infrastructure working effectively within a Cloud Computing model can be a difficult task. All the new tools and people required to administer this innovation can cause serious cost-inefficiency and unnecessary complexity, cancelling out the benefits of shifting services to least cost infrastructure in a network cloud.

This presentation will examine the impact and adoption of Cloud Computing for the Corporate Data Center, specifically how cloud computing and the lessons learned from Web companies like Google, Amazon and Yahoo will impact Global 2000 organizations.

Also the presentation will focus on:

- Effective management of service delivery across your network cloud
- Cost reductions through services sourced from least cost providers
- Guaranteed service performance and scalability

Title: CLOUDNINE - A CLOUD HOSTING PLATFORM.
Keywords: cloud hosting platform, CloudNine
Authors: Aaron D. Hollobaugh, Hosting.com.
Aaron leads the marketing and communications teams for Hosting.com and is a core member of Hosting.com’s Product Development Task Force. Aaron and his team have played a central role in the development of CloudNine - Hosting.com’s cloud hosting platform. His team’s research and client interaction ensure that CloudNine meets both the demands and expectations of consumers. Over the past five years, his close work and joint-marketing initiatives with leading manufacturers such as HP, VMware, Cisco and Microsoft have been recognized in the technology industry as “best-practice” models for identifying and engaging prospective consumers.
In his current and previous positions, Aaron has focused on building brand identities, executing inbound and outbound marketing strategies, and developing holistic marketing approaches with measurable results. Aaron continues to be an industry-leader in strategic client communication and engagement to produce relevant campaigns, brands, and content. Aaron holds a Bachelor’s Degree from Grinnell College and his finishing his MPA at the University of Louisville.

Abstract:
Hosting.com created CloudNine, a cloud hosting platform, in 2008. CloudNine grew out of increasing client demand for high availability, redundancy, failover and a market acceptance of virtual server environments. The solution was built with the typical hosting consumer in mind, and to that end Hosting.com conducted significant research through the Beta program for its solution (still available), consulting with clients, working with leading manufacturers, and most recently completing a Cloud Industry Trends Report. Our discussion for CloudSlam 2009 will focus on this research, its findings and ultimately its impact on the hosting industry and consumers of hosted solutions.

Specifically, our Trends Report, which surveyed over 600 individuals will introduce new data into the cloud marketplace when it is released on 2/20/2009. Of the 600+ respondents, 42% were C-Level employees and 69% worked for companies with fewer than 100 employees and 11% for companies with greater than 1,000 employees. This sample provided very interesting insight into the expectations small, medium and large companies have of cloud computing, their intended uses, reasons for adopting, and expected timeframes for implementing cloud-based solutions. Surprisingly, Hosting.com’s data reveals that there is little difference between how enterprise companies and small businesses will utilize cloud computing – and also what business drivers will lead them to adopt the technology and how soon and at what pace (if not already) they plan to implement the technologies.

Much of the data currently in the market place, reveals that small businesses will be less likely to adopt cloud solutions due to a lack of knowledge and understanding of cloud computing. Hosting.com’s data and interactions with prospects and clients shows that small and medium sized businesses are more likely to deploy cloud computing environments due to the reduced costs, scalability, improved service level agreements/guarantees, flexibility, and overall performance typically associated with cloud-based solutions.

Due to these demands from businesses of all sizes, Hosting.com will disclose how cloud computing will continue to transform and alter the hosting industry. Most hosting companies started using shared platforms and moved to virtual private servers to dedicated and colocated solutions, and now due to the improved security and reliability of virtualized solutions will once again move back into a shared hosting environment. In addition to large cloud solutions, Hosting.com will also explain the trends, values and benefits among many companies that are architecting private-cloud like solutions to reduce costs for failover, redundancy, scaling, etc.

These changes and new solutions are a dramatic shift that has begun and will continue to evolve rapidly over the next 18-24 months. Hosting companies and hosting consumers that do not move to create or utilize standards-based cloud computing solutions will miss out on the business values that accompany these solutions. Hosting.com will pull from its existing knowledge of clients, survey respondents, beta users, and a White Paper to be completed in late March in conjunction with IT Business Edge to demystify cloud computing for SMBs and show how the solution is providing real value to consumers today.

Title: Cloud Interoperability at Internet Scale
Keywords: Cloud Computing, Cloud Interoperability
Authors: David Bernstein is VP/GM of Cloud Computing in Cisco’s Office of the CTO. His team runs Cisco’s Cloud Lab, is responsible for Cisco’s Cloud Gateway products, and heads development for Cisco’s Cloud Interoperability and Standards initiatives. David’s experience includes executive positions in AT&T, Siebel Systems, Pluris, and Santa Cruz Operation. David holds nearly a dozen patents in software and communications, publishes research regularly in IEEE, ACM, and IARIA conferences, and is a member of the IEEE Advanced Technology Executive Forum. He was a key author/contributor to many industry standards such as OpenSOA.org, OASIS SCA, WS-I, JCP/J2EE, and IEEE POSIX. David holds degrees in Physics and Mathematics from University of California where he was awarded the UC Regents Scholar designation for his work for the Office of Naval Research.
Abstract: Today, Cloud Computing is seen largely as isolated providers or enterprise instances of a special kind of hosting or application container. Virtual Machines, or managed code executing against Cloud API’s, are limited to that provider or that enterprise in terms of direct context or reach. This reminds us very much of the state of networking before the Internet where LANs of various domains and protocols did not interconnect. It will either be history repeating, or our collective manifest destiny, to evolve Cloud Computing to a worldwide, interoperable, transparent platform. In other words, Cloud will become to Computing just what the Internet is for Data. Unfortunately, there are many aspects of the platform on which Cloud Computing depends (eg, Networking) which are preventing this. For example, for the Internet to work, someone had to invent IP addressing, Domain Name Service, Peering and Routing protocols such as AS numbering, OSPF and BGP, and Certificates to enable SSL. In Cloud, for the broader vision of Cloud Interoperability to work, ranging from VM mobility to storage federation to multicast and media streaming interoperability to identity and presence and everything in between, analogous core-network extensions (or replacement) technologies need to be invented. This talk overviews the “grand challenges” in making such changes on the scale of the Internet, and then speaks to specific work completed to-date and in-progress in standards bodies such as the IETF, the InterCloud Exchange, and the Open Cloud Consortium. The attendee will leave the talk with a new understanding of how following the blueprints of the Internet itself (exchange and peering, geographical dispersion, etc) are enabling Cloud Interoperability at a fundamental level and how the global interconnection of large enterprises and service providers who are implementing these technologies, will enable deep interoperability of Cloud Computing in a way which most people are not thinking of yet.

Title: Cloud Computing: A Transition Methodology
Keywords: Cloud Computing, Virtualization
Authors: Rod Fontecilla and Vicky Chang (Booz Allen Hamilton).
Abstract: Cloud computing has emerged as a new computing paradigm that gathers massive numbers of computers in centralized data centers to deliver web-based applications, application platforms, and services via a utility model. The primary difference between the service models of cloud computing and previous software (e.g., outsourcing or data center consolidation) is scale. The premise is that as the scale of the cloud infrastructure increases, the incremental time and cost of application delivery trends toward zero. Cloud computing technologies consistently include Grid Computing, Utility Computing, and Virtualization Technologies. Furthermore, cloud computing service offerings can be divided into the following areas: Cloud Strategy and Planning, Cloud Application Development, Cloud Infrastructure Services, and Cloud Security.

Title: GridGain - Open Cloud Platform
Keywords: cloud computing, grid computing, native cloud application, open cloud platform
Authors: Nikita Ivanov, GridGain Systems
Abstract:
The topic of this presentation is about fastest growing Open Cloud Platform called GridGain that enabled developers to build Java-based native cloud applications.

The presentation starts with a brief introduction to grid computing and cloud computing, followed by a discussion about a synergy between two and the actual use cases.

Further, GridGain and its key features will be reviewed with an emphasis on how these features simplify developing and running native cloud applications. Real-life examples including running one of the largest publicly known grids on Amazon EC2 using GridGain will be discussed.

Live coding example of creating grid-enabled application with GridGain will demonstrate the “powerful simplicity” of the GridGain features.

Title: Building a Cloud Computing Analysis System for Intrusion Detection System
Keywords: cloud computing, ids
Authors: Wei-Yu Chen, Jazz Wang, NCHC(Taiwan)
Abstract:
In order to resolve huge amount of anomaly information generated by Intrusion Detection System (IDS), this paper presents and evaluates a log analysis system for IDS based on Cloud Computing technique, named IDS Cloud Analysis System (ICAS). To achieve this, there are two basic components have to be designed. First is the regular parser, which normalizes the raw log files. The other is the Analysis Procedure, which contains Data Mapper and Data Reducer. The Data Mapper is designed to anatomize alert messages and the Data Reducer is used to aggregates and merges. As a result, this paper will show that the performance of ICAS is suitable for analyzing and reducing large alerts.