Charles Studt: Voice in the Cloud – Keys to Making Voice and Media Work in the Cloud.

Cloud Computing Conference - Cloud Slam 2009.
Abstract. New cloud-based voice and rich media services and applications are creating new business opportunities and adding unique functionality and value to existing Web services and business applications. Using the power of the cloud to drive hosted services, service providers and application vendors can integrate click-to-call, automatic conferencing, and new media sharing capabilities to existing applications, reducing business operating costs while driving new efficiencies.

Yet voice services require capabilities and connections beyond the scope of most IT managers, application developers, and Web developers. To make voice services like click-to-call, conferencing, and collaboration work, vendors and developers alike need peering relationships with service providers to complete calls and deliver media to wired and mobile devices. They must also manage call and service reliability and billing issues.

For businesses that lack these capabilities in-house, a practical alternative is to find a partner with the infrastructure, peering relationships, and expertise to manage calls and rich media services. It is also important to find a partner who can manage the complex billing challenges associated with these services. This session will both explore the business model for adding voice to current cloud-based applications and services, and review the key practices necessary for managing hosted voice and rich media services in the cloud. Real-world deployments will be used to explain how partnerships address these challenges.

Video of the session: